2024 Trend Predictions

2023 is officially behind us, so let’s take a peek at some 2024 trend predictions we are seeing in the world of beauty. By taking cues not only from Pinterest Predicts but also trend prediction and observational videos posted on TikTok by beauty experts and enthusiasts, we can better understand what is in store for the near future.?

EMPHASIZING INDIVIDUALITY?

Individuality and “me core ” is in for 2024 beauty, reflecting Gen Z’s love for authenticity and personalized aesthetics & products. Beauty routines will reflect a more individual-specific lifestyle that is catered more closely to unique consumers who are craving a slightly edgier look. The popularity of #Aliyahcore on TikTok, for example, is the “core-ification” of influencer @aliyahsinterlude ’s own style, which features Y2K-inspired mini skirts and tiny tops and Harajuku-style over-accessorizing paired with bright, fun pink colors mixed with black and ripped tights. Through the popularity of “day in a life” videos and slideshows on TikTok, audiences are also establishing and showcasing their own unique aesthetic lifestyles.?

THE END OF CLEAN GIRL MAKEUP??

Bolder makeup will reign supreme, drawing inspiration from vintage looks of the New Romantics , (i.e. Bowie and Pet Shop Boys-inspired looks that lean into regal & punk rock influence) and updating the trendy revival of 2016-era makeup . Think vivid lipstick colors, washes of blush, more matte finishes, and brighter, bold eyeshadow - especially cobalt blues and chrome. Chrome will also find its way into nail art and accessories, taking inspo from Beyonce’s wildly popular Renaissance tour. The clean girl look, which represents a lot of comfort, ease and simplicity, will become less desirable in a very post-covid world that is ready to express a bolder, more vibrant side of themselves.?

SIMPLIFIED SKINCARE?

In conjunction with this, the increasingly frenzied 12-step skincare routines on social media are becoming seen as too frivolous. Consumers are tired of keeping up with all the products required for the more in-depth routines, and as a result it is becoming less of a self-care ritual, and more of an exhaustive habit. In 2024, they will instead shift their focus to more pared down routines, simplifying the process. Practical multi-use products will become more desirable, while product effectiveness will remain important as consumers are well-educated in what works for them.?

BODYCARE & SELF-CARE

The bodycare sector will continue to gain more traction, with all-around skin health as an important pillar of self-care and something that can be more easily incorporated into daily life as a result of a shorter facial skin routine. Daily body SPF as well dry brushing and spa-like aesthetics surrounding bodycare videos will be on the rise, as consumers turn their attention to taking care of not just their facial skin, but all of their skin. This resurgence also marks the importance of the mind-body connection, as body wellness becomes more obviously recognized as being connected with mental wellness.?

BIG HAIR & BOWS

Hair is getting bigger and better for 2024! Bold, over-accessorizing with big bows, clips and ribbons will be huge (including Pinterest’s trend proclamation of ‘bow stacking’), in addition to bringing hair to new heights. Voluminous styles will be the name of the game, setting hair as a more central part of the visible beauty routine. According to hair artist Hounkpatin and Rosario Cannata, a master colorist, people are now gravitating towards chic, sophisticated styles like updos, favoring uniqueness and individuality over the previously popular loose waves. Bows are not going anywhere anytime soon, as we see the spotlight on girlhood shine even brighter.?

Sources : Pinterest predictions, Soon Futures, Glossy, Who What Wear, Nylon, TikTok