2024 TOP 12 MORTGAGE COACH INTERVIEWS

2024 challenged the mortgage industry to reinvent itself, especially the NAR settlement reshaping Realtor relationships and the mortgage business as a whole. Through it all, mortgage professionals turned to trusted sources for guidance and strategies. The Mortgage Coach YouTube Channel continues to be a cornerstone of industry insight, bringing you conversations with industry innovators, top producers, and thought leaders who are actively transforming challenges into opportunities.

This year's most-viewed interviews reflected the industry's most pressing concerns, with our top videos focusing heavily on navigating the NAR settlement, mastering essential sales conversations, and implementing "loans now" strategies. From America's #1 Realtor Jason Mitchell drawing 38,000 views to intimate conversations about rebuilding business models with Sean Herrero, these interviews captured what mattered most to mortgage professionals in 2024.

As we present our 10th annual TOP VIDEOS list, think of these as a roadmap of the strategies that helped loan officers and managers adapt and thrive in a transforming market.

Here are a few of the Top Trends from 2024 and what you can expect in 2025:

1. NAR Settlement & Realtor Leadership (5 of the top 12 videos)?
2. Sales Scripts (4 of the top 12 videos)
3. Loans Now Strategies (3 of the top 12 videos)

The top 2 videos discussed strategies for helping Realtors navigate the NAR settlement shift. That was a big trend in 2024—and I believe assisting realtors to win will be just as valuable in 2025—so you can expect more interviews from us about how to win with Realtors and more interviews of actual top Realtors.

You’ll also notice that Jeremy Forcier has been in the top 10 EVERY year, and Sean Herrero has 3 videos in this year's top 12 videos..

Newcomers to the list include Jason Mitchell with the #1 video of 2024, Keri Shull with the #3 and Tom Ferry with #8 the video of the year.??

Here is the list of the top 12 most-viewed videos of 2024.

I would love to get your feedback on which ones were your favorite! Please use this as a resource in the coming year to help you continue to sharpen your and your team’s skillset and close more sales!

#1 How America's #1 Realtor Jason Mitchell Is Navigating This NAR Settlement | 38K Views

#2 How Sean Herrero Is Turning The NAR Settlement Into an Opportunity | 6K Views

#3 How To Win In Real Estate Post NAR Settlement with Keri Shull | 4.8K Views

#4 Exactly What To Say and How To Say It in 2024 with Phil Jones | 3.4K Views

#5 SCRIPT-A-PALOOZA 2024 | 6 Conversations That Matter Most In This Market | 3.3K Views

#6 Dan Keller's Top STRATEGIES & SCRIPTS to Recruit Real Estate Agents In 2024 | 3.1K Views

#7 The #1 Ingredient That LO's Are Skipping Right Now with Denise Donoghue | 2.96K Views

#8 NAR Settlement GAME ON! with Tom Ferry | 2.94K Views

#9 How to Win Big with Realtors during NAR Settlement Changes with Jeremy Forcier | 2.7K Views

#10 I Have 90 Days of Savings Left - What Should I Do? with Josh Mettle | 2.5K Views

#11 Starting Over with Sean Herrero | 2.3K Views

#12 How To Get Meetings with Realtors with Jeremy Forcier, Sean Herrero & Don Goettling | 2.1K Views

Here Are 4 Top Opportunities for 2025

1. Make your database and your Realtor partner's database your #1 priority.
2. Become a master, helping move-up buyers make the decision to list their homes and move up now. To do this, you need to be great at showing homeowners how to buy before they sell and great at helping homeowners with interest rates below 4% make confident decisions about moving up and taking a higher interest rate. There are millions of homeowners with 2%, 3%, and 4% mortgages who are eligible to move up and want to move up. The mortgage advisor who can identify these sellers and help them make a confident decision will win loans and win with Realtors.
3. First-time homebuyers represent a massive opportunity for 2025. With rates expected to trend down and insurance markets beginning to stabilize (like Farmers re-entering the California market), this segment could represent up to 50% of business for successful originators. This is significantly higher than the national average of around 32%.
4. Position yourself for the refinance opportunity when rates drop. Have a clear strategy with strike rate pricing and be prepared to execute quickly. The most successful LOs in the last rate dip (September) were those who had systems in place and were ready to act - representing about 10% of originators who captured the majority of that business.

The mortgage industry is poised for significant transformation in 2025. While some see challenges, the most successful lenders see opportunities.

Whether you're focusing on move-up buyers, first-time homebuyers, or preparing for the refinance opportunities ahead, success in 2025 will come down to execution. Take full advantage of the Mortgage Coach YouTube Channel implement these strategies, and make 2025 your best year yet.

In 2025 I am fighting harder than?for change. The superpower of 2025 will be the ability to change, to unlearn old ways and learn new ways to deliver value and convenience to consumers.

Cheers to Thriving in 25!