2024 Theory GTM Survey
It’s time for the 2024 Annual Theory Go-to-Market Survey. This is a brief 28-question survey.
Our goal is to understand how startups have evolved their sales, marketing, customer success, and cash management over the last four years by comparing these results to those through the go-go years of 2020 and beyond.
We will publish these results and answer questions about them at upcoming Office Hours.
With this data, we should be able to draw some broader conclusions about the shift from growth to efficiency & determine if the buyer behavior changes in the private market parallel those in the public market. In addition, we should be able to draw some initial inferences about the impact of AI on sales teams.
If you complete the survey, I will share with you the anonymized raw data so you can perform your own analyses. If you have questions, just message me on Twitter or send me an email.
Portfolio CEO | AI-Powered Enterprise Software
5 个月Always look forward to the results posts of these
Founder - TrueCV and TrueHRIS
5 个月Excited to participate in the Annual Theory Go-to-Market Survey and learn from the results. Looking forward to the upcoming Office Hours!.
Vice President Financial Strategy at Kruze Consulting - Helping Startups Fundraise
5 个月I think you probably wanted to put a negative number on one of question 21's examples. "If Logo Retention Grew from 90 to 95%, answer 6 (5.555 rounded up). If Logo Retention shrank from 93% to 86% answer 8 (-7.5 rounded up)."
When the market doesn't get how game-changing your product is, hit me up | Founder | Startup Marketing Advisor | Ex @Salesforce @Appirio @Borland @Elementum | Proud Geek | NBA Fan
5 个月Tomasz Tunguz questions 11/12 are bugged - don't allow decimal places despite the instructions asking to use the form "1.5" or "2.5". ??