The 2024 State of Show Jumping presented by BRIDL

Key Events in 2024:

1. Kentucky Invitational Grand Prix (CSI4):* This event, part of the Land Rover Kentucky Three-Day Event, has been upgraded to CSI4* status for 2024. It will include a new $35,000 1.45m Two-Phase held during the lunch hour on cross country day. This event is particularly significant as many of the world’s elite horses and riders will be gearing up for the 2024 Paris Olympics, promising an exciting competition.
2. 2024 Olympic Games in Paris: The Olympics are always a pinnacle for equestrian sports, and 2024 is no exception. The equestrian events at the Olympics, including show jumping, are scheduled with key dates such as the 1st Horse Inspection on July 26, Dressage on July 27, XC on July 28, and Show Jumping (Team/Individual) on July 29. The Olympics are a major platform where the best of the best compete, and 2024 will undoubtedly bring memorable performances.
3. 2024 FEI World Cup Finals in Riyadh: For the first time, the FEI World Cup Finals for dressage and show jumping will be held in Riyadh, Saudi Arabia from April 16-20. This marks a significant moment as it's the first time the World Cup Finals will be held on the Asian continent for dressage and for the second time for show-jumping after Kuala Lumpur in 2006. For both disciplines, it is a first in the Middle East region, highlighting the growing global footprint of equestrian sports.

Trends and Technologies:

• Emerging Technologies: The equestrian sports industry is increasingly adopting advanced technologies for training and performance analysis. From wearable tech for horses that monitor health and performance metrics to advanced video analysis tools for technique improvement, technology is playing a bigger role in the sport.
• Sustainable Practices: There is a growing focus on sustainability in equestrian sports. This includes environmentally friendly practices in managing stables and events, as well as the welfare of the horses.
• Youth Involvement: Encouraging young riders and nurturing new talent is a key focus. Initiatives to support young riders and provide them with opportunities to compete at higher levels are being emphasized.
• Global Expansion: Show jumping is expanding its reach globally, with significant events now being held in new regions, such as the Middle East. This expansion not only brings new talent into the spotlight but also increases the sport's fan base.

What to Expect in 2024:

Expect a year of high-caliber competitions with the Olympic Games and the FEI World Cup Finals being the highlights. Alongside these, the industry will likely see a continued emphasis on technology and sustainability, as well as efforts to foster the next generation of show jumping talent.

In conclusion, 2024 is shaping up to be a landmark year in show jumping, filled with historic events and significant trends that will influence the sport's future. Whether you're a seasoned equestrian enthusiast or new to the sport, this year promises to be an exciting and transformative time for show jumping.

Emerging Market Focus in 2024: The Middle East Region

As we delve deeper into 2024, one of the most significant emerging markets in show jumping is the Middle East, particularly highlighted by the hosting of the 2024 FEI World Cup Finals in Riyadh, Saudi Arabia. This event is not just a milestone for the region but a clear indicator of its growing prominence in the equestrian world. The Middle East's entry into the high-profile equestrian circuit reflects a broader trend: the region's increasing investment in and passion for show jumping.

Why the Middle East is a Key Market:

1. Increased Investment: The Middle East has seen significant investment in equestrian facilities and events. Countries like Saudi Arabia, the United Arab Emirates, and Qatar have developed world-class venues and actively host international competitions. This investment is not only in physical infrastructure but also in cultivating local talent and importing top-quality horses.
2. Strategic Global Position: Geographically, the Middle East serves as a bridge between the Western and Eastern equestrian markets. Its strategic position allows it to attract talent and spectators from Europe, Asia, and Africa, making it a melting pot of equestrian cultures and practices.
3. Growing Local Interest: There is a burgeoning interest in equestrian sports within the region, with a growing base of local riders and enthusiasts. This local interest is backed by governmental support and private investment, creating a sustainable ecosystem for the sport.
4. Potential for Market Expansion: With the Middle East's entry into the global show jumping scene, there’s potential for market expansion in terms of sponsorships, equestrian products, and horse sales. Companies and brands looking to make a mark in the equestrian world are increasingly viewing the Middle East as a lucrative market.

What This Means for Show Jumping in 2024:

The inclusion of the Middle East as a key player in the show jumping circuit signifies a shift in the global dynamics of the sport. It opens up new opportunities for international collaboration, talent exchange, and cultural integration within the equestrian community. For regions like Europe and North America, traditionally seen as the epicenters of show jumping, this shift represents an opportunity to expand their reach and influence.

In 2024, we can expect to see more riders from the Middle East competing at the highest levels, increased participation from the region in global events, and a rise in equestrian tourism and business opportunities in these countries. The Middle East's embrace of show jumping is a clear signal of the sport's continuing global evolution, making it an exciting time for athletes, enthusiasts, and industry stakeholders alike.

Other Growing Markets in Show Jumping in 2024

In addition to the Middle East, several other regions and markets are showing promising growth in the show jumping arena in 2024:

1. Asia-Pacific Region: There's an increasing interest in equestrian sports across countries like China, Japan, and Australia. This region is witnessing a rise in participation at both the grassroots and elite levels. Investment in equestrian infrastructure and the hosting of international events are making Asia-Pacific a significant player in the global show jumping scene.
2. South America: Countries like Brazil and Argentina have a rich history in equestrian sports, particularly show jumping. In 2024, we're seeing a resurgence of interest in these countries, driven by a new generation of riders and increased investment in international competitions. South America's strong equestrian culture is being revitalized, attracting global attention.
3. Eastern Europe: Nations like Poland, Hungary, and the Czech Republic are increasingly making their mark in the show jumping world. With a growing number of riders participating in international circuits and improvements in training and facilities, Eastern Europe is becoming a hub for emerging talent in the sport.
4. North America: While already a strong market, North America continues to grow, particularly in areas outside of the traditional strongholds of the United States and Canada. Mexico, for instance, is emerging as a significant player, with riders achieving success in international arenas and the country hosting high-profile events.
5. Africa: There's a burgeoning interest in show jumping in countries like South Africa and Egypt. With more riders participating in international events and an increasing number of local competitions, Africa is slowly but steadily growing as a market in the equestrian world.

Implications for Show Jumping in 2024:

• Increased Global Participation: The expansion into new markets means a more diverse pool of talent and a broader audience for show jumping. This diversity enriches the sport, bringing in different styles and approaches to riding and competition.
• New Investment Opportunities: These emerging markets offer new opportunities for investment in terms of sponsorships, equestrian equipment, and horse breeding and training.
• Cultural Exchange: The growth of show jumping in these regions facilitates cultural exchange and global networking within the equestrian community, contributing to the sport's development.

Conclusion:

The landscape of show jumping in 2024 is characterized by its global expansion and diversification. The growth in these emerging markets is not only increasing the sport's reach but also enhancing its dynamism and appeal. This expansion promises an exciting future for show jumping, marked by inclusivity, innovation, and global collaboration.