2024 Social Media Benchmarks [STUDY] + Instagram, LinkedIn, Pinterest, Reddit, TikTok & YouTube Updates

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Stick around for the Social Media News to Use below. This week's top five (or more!) most important updates to help you grow your brand.

As much as AI, automations, and our content processes help us, the more they take the human out of the work we do and the more we have to work to keep the human in.

The more real stories, the more real pictures of real people, and real videos with real voices we need to incorporate into our content to show our brand’s heart and soul. That’s the way our businesses will continue to connect with other humans in this digital world.

THE SCOOP

I’m a speaker again this year at Social Media Strategies Summit held virtually this week. Join us.?

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INSTAGRAM: This could come in handy especially if your account gets a lot of DMs.

• Instagram Adds ‘People You Follow’ Filter for DMs [SocialMediaToday]?

INSTAGRAM: A step-by-step.

• Instagram Reels in 2024: A Complete Guide for Businesses [Hootsuite]

LINKEDIN: The impact of public LinkedIn groups. Do you belong to one?

• Building Public Groups on LinkedIn [LinkedIn Engineering Blog]

PINTEREST: Is Pinterest coming for Pantone? They say that they’ll announce the top colors each year.

• Pinterest Highlights Key Color Trends for 2024 [SocialMediaToday]

REDDIT: Google knows where authentic conversations are happening and wants in on it.

• Reddit strikes $60M deal allowing Google to train AI models on its posts, unveils IPO plans [AP]

SOCIAL MEDIA: Big thanks to my friends at Socialinsider for making me aware of their new study.

• [STUDY] 2024 Social Media Benchmarks: Performance Data Across 22 Industries [Socialinsider]?

SOCIAL MEDIA: How many of these do you regularly use? My answer is 1.

• Trending Products for Content Managers [LinkedIn Ads Blog]

TIKTOK: In partnership with National Research Group (NRG), TikTok put out a white paper to help brands market to the gaming audience better and to also market TikTok as a top platform for the industry.

• Navigating the new era of mobile gaming with TikTok: Strategies for success [TikTok for Business] ?

YOUTUBE: YouTube taking full advantage of TikTok’s issues with Universal Music Group right now.

• YouTube Shorts adds music video remixing as UMG goes silent on TikTok [The Verge]

NEXT STEPS WITH ME

• Let's talk! Looking for social media coaching for you personally? Content strategy for your organization? Customized employee advocacy program? Workshops? Put a call on my calendar here. ?
• If you need a speaker at an event or a guest social media expert on your podcast, please send me details.