In 2024, sales of personal and household care products rose.

These days, a mix of aggressive promotions, creative formats, and new releases are encouraging customers to stock up on products like skin creams, floor cleaners, and washing powders, which are finding a little more room in shopping baskets. However, as customers look for less expensive options due to inflation concerns, the food basket is experiencing slower volume growth. The growth in personal care volume was 5.7% in the December quarter, compared to 4.1% in the September quarter and 4.3% a year earlier, according to data from Kantar Worldpanel, which monitors household consumption. In comparison to the 2.9% consecutive growth and the 3.4% volume rise recorded a year earlier, household or home care reported a 3.8% volume gain in the December quarter.

According to Wansa report , food and drinks (F&B) saw a volume growth of 4.7% in the December quarter as opposed to 6.3% in the same period last year. However, it stated that, when compared consecutively, sentiment improved slightly in the December quarter, with volume growth in the September quarter coming in at 4.4%. Compared to 2.9% sequentially and 3.4% a year earlier, old or home care reported a volume gain of 3.8% in the December quarter.

From 4.1% in the September quarter to 4.6% in the December quarter, FMCG growth has accelerated overall. However, this growth rate is modest and lower than the 6.3% growth rate observed during the same period last year, according to the research agency. “Food and beverage performance has been weaker in the December quarter versus last year, but personal care and home care have both done well,” it noted. The quarterly trends also impacted full-year success. Compared to 2023, the FMCG volume growth of personal care and home goods improved in 2024. There was a decrease in food and drink.