2024 in review

2024 is coming to an end. To wrap it up, we have prepared a collection of our most important news & insights. Find them below so you don't miss out.

Important news & events

New generation product launch

We introduced a new generation of PharmaLinea products: >Your< Arthro Ease Capsules, addressing joint pain, >Your< Hydramin Sticks for hydration, and >Your< Prediabetiq Orosticks for blood glucose management.

Watch the launch

Launch of a new content platform

In the fall, we introduced IntelHub?, a content platform on our website featuring a collection of market insights in the form of webinars, podcasts, articles, and more in one convenient place.

Access the platform

New published clinical studies:

• >Your< Back Pain Capsules were proven to significantly improve the pain-relieving effect of physical therapy
• >Your< UTI Free Sachets were proven to substantially improve standard UTI drug treatment and help resolve the crucial issue of recurrence

Awards:

• Our iron products were awarded for taste and form at the Functional Foods for Wellness Summit 2024
• >Your< UTI Free Orosticks were selected as a finalist for a NutraIngredients-Asia 2024 Award in the category "Innovations in Women's Health"

Insights

6 best marketing campaigns

We prepared a collection of the best marketing campaigns from our clients and various other consumer healthcare brands. Access it to find out more about some of the most successful positioning strategies and marketing activities.

Read more

New product launch highlights

What kind of nutraceutical products are worldwide leaders, such as STADA, Haleon, or GNC launching and which trends are they addressing? We prepared a collection of recent interesting nutraceutical product launches from 2024.

Read more

Webinars:

• PharmaLinea has teamed up with Epidemic, an industry-leading influencer marketing agency, to answer the pivotal question for brand owners: "Why should I redirect some of my budget to influencer marketing?". The webinar is available on demand.
• In December, we held our annual nutraceutical market trends webinar with Euromonitor, which is available on demand.

Podcasts:

• Nutraceutical trends talk with Kenn Israel
• Global CHC market trends talk with Amit Shukla
• Interesting ingredients for market differentiation in nutraceuticals with David Foreman
• Current consumer trends and upcoming health priorities with Will Cowling