2024 in Review: A Digital Odyssey
ET BrandEquity
India's premier source of information, news and opinion on the Marketing and Advertising
Dear Readers,
In the business of news media, one could surmise that we stand for elections every day. And our audience votes with its preference for content on our medium almost on an hourly basis.
Given below are the top most read digital stories on ETBrandEquity.com in the year that went by. As we race towards 2025, let's rewind and revisit some of the key moments that shaped the digital landscape in 2024.
This was a year when the EU took a sharp aim at Adult Content Platforms. The European Union classified XNXX as a "very large online platform" under the Digital Services Act (DSA), subjecting it to stricter regulations. These regulations require platforms to manage risks, share data with authorities and undergo audits.
An unprecedented service outage of Microsoft Windows dominated the global headlines of this year. Windows Woes trended globally.
AI and Machine Learning
Artificial intelligence (AI) and machine learning (ML) continued their relentless march forward in 2024. Here are some highlights:
Nvidia solidified its position as a leader in the AI space.
OpenAI challenged Google's search dominance with its SearchGPT tool.
Businesses wrestled with navigating the ever-evolving AI landscape.
The marketing world embraced AI's potential, recognizing its undeniable value.
Content and Marketing
The way we consume and create content underwent a metamorphosis in 2024:
User-generated content (UGC) proved its power, sometimes even surpassing branded content in engagement.
The debate between SEO (search engine optimization) and GEO (geographic optimization) for business success raged on.
Indian SMEs realized the importance of crafting a strong digital presence to secure their future.
Data and technology became central to the world of OTT advertising.
Among, other digital developments, that dominated reader interest this year included:
The legal battle between Sandeep Maheshwari and others took an intriguing turn. Consumers voiced their disapproval of manipulative marketing tactics like "badvertising". Bluesky, a platform envisioned as a Twitter alternative, garnered significant user interest. The debate surrounding cookies and Chrome continued, with no clear resolution in sight.
Search engines seemed to be evolving into answer engines, providing more comprehensive solutions to user queries.
And finally, digital marketing solidified its position as a promising career path. As 2025 unfolds, it will be interesting to see how these trends shape the future of the digital world. Stay tuned with ETBrandEquity.com to keep pace with these rapid changes.
Happy New Year!
领英推荐
Prasad Sangameshwaran
TOP 20 Digital News Stories