2024 Review & 2025 next steps

From Edward’s Desk: Reflections on 2024

Last week, I took a moment to reflect on Littledata’s journey in 2024—our wins, the lessons learned, and what’s next. It’s been a year of growth for both our team and the incredible DTC brands we support.

We improved profitability by 30%, stayed resilient through challenges, and launched our Klaviyo integration, enabling smarter growth for our customers.

Along the way, we faced retention headwinds and shifted from quick-win marketing to building long-term trust—lessons that will shape an even stronger 2025.

Looking ahead

Here’s a short video on how we will drive profitable growth in 2025:

Learn more about our 2025 roadmap

Thank you for being part of our journey. Whether you’re a Littledata user, partner, or DTC entrepreneur, I’m grateful to have you with us as we step into 2025.

To big things ahead,

Edward Founder, Littledata

2024 Product highlights

In 2024, we focused on delivering features that improve tracking, attribution, and performance for our users:

? GA4 session enrichment (Beta) Customize order attribution, track device and geolocation data, and gain deeper lifetime value insights with enriched session reporting.

? Google Ads enhanced conversions Achieve 100% revenue tracking and improve conversion accuracy by connecting Shopify data directly to Google Ads.

? Shopify app embed Simplify tracking with Shopify’s app embed blocks, replacing script tags for improved performance (mandatory by August 2025).

? Klaviyo integration Strengthen email and SMS campaigns with actionable insights, boosting audience performance and measurable ROI for DTC brands.

Read More About These Updates

The Boring Review – Live with Littledata

Shopify’s Winter Editions release is here, but does it deliver?

• Are these updates really what merchants need—or just padding the changelog?
• Can Shopify maintain its lead in the eCommerce platform race?
• Or is it… dare we say… a little underwhelming?

I’ll be joined by Mikko Rekola ( Woolman ) and Matt Parkes ( Quickfire Digital - Shopify Plus Agency ) for an honest, gloves-off discussion.

No spin, no fluff—just a candid look at whether Shopify is setting the pace or falling behind.

Join us live. We’d love to hear your take!

Book your seat now

FEW SPOTS LEFT: Join us at Lucky Cat by Gordon Ramsay

Learn how to cut ad spending without sacrificing growth.

Discover how to:

• Lower costs while maximizing ROI
• Optimize campaigns using first-party data
• Use tools and tactics for sustainable eCommerce growth

When: Thu, 6 Feb 2025, 18:00 - 21:00 GMT

Where: Lucky Cat by Gordon Ramsay - Mayfair, 10 Grosvenor Square, London W1K 6JP, United Kingdom

Save your FREE spot for ad success

Talk to a data expert

Unsure about your data setup? Book a call to:

• Ensure unified tracking across Google Analytics, Meta, Klaviyo, and more
• Find the best apps for accurate data
• Improve retargeting and attribution with first-party data

FREE Shopify + Google Analytics Audit Our free audit checks revenue tracking, cross-domain issues, and checkout funnel insights.

Book your call now

Until next time, Edward & the Littledata team

P.S. You can easily add the Klaviyo integration right from the Shopify or Klaviyo app stores and see the results yourself with our 30-day free trial.