The 2024 Retailer Guide to Customer Engagement Best Practices

In recent years, customer engagement has grown to be the new buzz word among customer experience advocates. The more engaged your customers are, the more emotionally invested they are in your business, and hence more likely to advocate your brand. Given that study has shown that a 5% growth in retention can lead to 25% growth in future profits, it’s no wonder organizations across all sectors have embarked on passionate pursue in growing customer engagements from the leadership and down.

As an industry disproportionately affected by the recent pandemic, retail businesses have extra incentive to provide distinctive customer experience to stand out among the competition. Ensuring business continuity under uncertain market conditions should focus on rethinking operational sustainability or marketing tactics and customer engagement strategy.

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