2024 Planning: 10 Video Marketing Trends for eCommerce
In the ever-evolving world of eCommerce, this newsletter shares the latest trends in video that will help marketers drive sales and boost conversions.
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In this article, you'll learn:
Video dominated eCommerce in 2023, and this trend is expected to continue in 2024.
With advancements in online shopping and consumer demand for more personalization, video is set to drive sales for eCommerce brands once again.
To celebrate the end of 2023 and the start of a new year, we’re breaking down the top 10 video marketing trends for eCommerce.
10 Video Marketing Trends for eCommerce to Follow in 2024:
1. Short-Form Video
Short-form videos are still one of the top video marketing trends for another year running. Short-form videos are engaging, digestible, and suited to consumers' short attention spans. They get messages across quickly and are highly shareable, making them ideal for your eCommerce videos.?
Whether you produce video reviews, product videos or video FAQs, focus on creating short videos between 31-60 seconds long.?
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2. User-Generated Video Content?
Consumers trust user-generated videos more than other content because they’re authentic.?Having real customers advocate for your brand helps to build both brand loyalty and trust with customers and prospective shoppers, making them more likely to buy from you.?
Producing UGC video reviews is an excellent way to get your customers talking about your brand while building trust.
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3. Micro-Influencers
On the topic of authenticity, influencer marketing will trend toward becoming more authentic in 2024. Micro-influencers will rise compared to traditional macro-influencers. This is due to consumers’ demand for more authenticity and personal connection.?
Brands with smaller-scale influencers are more likely to generate ROI from niche and engaged audiences than massive followings. In fact, micro-influencers generate up to 60% more engagement than macro-influencers.
4. Shoppable Videos?
Shoppable videos will continue to be a growing video marketing trend for eCommerce in 2024. They streamline and simplify the purchase process by making it easier than ever for shoppers to checkout.
In 2024, we predict shoppable videos will evolve into multi-product buys with Shop the Look videos directly on brand websites. Shop the Look videos allow shoppers to purchase multiple products from one video, driving more add-to-cart sales.
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5. Livestream shopping
Similar to shoppable videos, livestream shopping will be another video commerce trend set to boom in 2024. A main difference is the ability to showcase products and buy in real-time.?
Livestream shopping leverages social media to attract viewers and generate interest in products while increasing engagement. Viewers can connect with brands personally by asking questions and leaving feedback while on live.
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6. Video FAQs
In 2024, answering customer questions will transition to online through educational video FAQs.?
Video FAQs leverage the expertise of real employees on video, letting them answer common questions directly on your website. The videos empower shoppers to find the information they need to buy faster.?
When done correctly, video FAQs will improve the customer experience and establish your brand as a reliable source of information, building customer trust, retention and loyalty.?
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7. Personalized Videos
Hyper-personalization will be another top eCommerce trend in 2024. It leverages real-time customer data to tailor content to consumers’ needs and interests.?
Personalizing video content creates a more relevant and engaging viewing experience.?
It helps viewers save time and decide what to buy faster, making for a more enjoyable user experience that impacts conversion. The more personalized your videos are, the higher your chance of driving sales.?
8. Video SEO
While Video SEO isn’t a new trend, it is still more important than ever. In 2024, it will be a key video marketing strategy for your eCommerce store that you shouldn’t ignore.?
Video SEO ensures your content is discoverable on Google and social media platforms like YouTube or TikTok.?
Optimizing your videos for SEO will help your content be seen by the people you want to reach, boosting rankings and driving traffic back to your website.?
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9. Silent Watching
Increasingly, more and more people are watching videos without sound. Adding closed captioning, transcriptions and subtitles to your videos will help you cater to silent video watchers in 2024. You can also add on-screen visual elements in your videos that engage viewers without needing audio.?
Not only will they help you capture the attention of silent video watchers, but they will also help your videos become accessible to those with hearing impairments.?
10. AI in Video
This list wouldn’t be complete without mentioning AI. You can use AI for almost everything on this list as a tool to help streamline your video processes in 2024.
For example, you can use AI algorithms to create a personalized video strategy, write video descriptions and even determine customer questions about your products or services.?
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Embrace Video Marketing Trends for eCommerce With StoryTap?
Video is a powerful tool in an eCommerce strategy. One look at the trends highlights how videos boost engagement, build customer trust and drive conversion for brands.
Yet, producing affordable videos at scale is still a challenge when it doesn't need to be with the right video technology.
StoryTap is the leading video platform for eCommerce that automates the production and distribution of binge-worthy videos.?
The video technology is built to help brands sell more faster on their websites.
Book a demo to learn how our video platform can help you drive conversions in 2024.
This article first appeared on the StoryTap blog at https://storytap.com/blog/top-video-marketing-trends/