2024 in Numbers: My LinkedIn Year at a Glance!

I know I'm far behind other LinkedIn members or LinkedIn influencers, but number-wise 2024 was an okayish year for me! And I like transparency, so I want to share the figures with you. It may help you to learn. Or maybe you are just curious!

Follower Growth

This year I had the highest growth in followers ever. I started on the first of January with 23,890 followers. Today, on the last day of 2024, I can count 28,459 people in my network. So, I grew by 4,569 followers in 2024 and my average follower growth was 12 followers per day. Thank you everyone!

Impression Decrease

I posted over 300 times content in 2024 but the impressions on my posts went down compared to last year. In total, I achieved 1,967,511 impressions with my content in 2024. In 2023 I achieved 2,192,602 impressions. Interestingly, the LinkedIn statistics highlight an impression growth of 817,5%. Because this is not true!

As you can see the reach went down at the beginning of September. I think it's due to the well-known algorithm change on LinkedIn.

Engagements Growth

My total engagements increase slightly. In total, my network engaged with my content 41,973 times. In 2023 I just got an engagement of 40,751 reactions.

Engagement Rate

So, based on impressions in relation to engagements, the average engagement rate on my post in 2024 was 2,13%. Compared to last year (1,86%) I increased my engagement rate by almost 15%. So, that is an improvement but it's still low and it's a point I need to improve in 2025 again.

Most Successful Content

My top-performing posts based on impressions were the three following (see screenshot). My best post ever achieved 72,237 impressions. It was about Manipulated Reality Marketing with the Eifel Tower! But no post this year beat my post about quantum computing from last year which had over 205,000 impressions.

Profile Views

Almost 10,000 other LinkedIn members visited my profile in the last year. I hope it's due to my regular content contribution. But compared to 2023 (9,894) I only increased my profile views by 0,4%.

Conclusion

My conclusion is that content that touches many people is often the best-performing content. But I'm not sure I will stand for this content. Also in 2025, I would like to post about Innovation in Marketing and Digital Marketing, and I want to inspire marketing leaders to improve their marketing! Even if this content won't get high reach. It's about impacting people and not highlighting my personality.

What's your conclusion from my analytics? Leave your feedback in the comments. Thanks.

About Bj?rn Radde:

Bj?rn Radde is Vice President of Digital Marketing & Innovation at T-Systems International - one of the world's leading vendor-independent providers of digital services. Before he joined T-Systems he was Director of Digital Experience at Sabre and Vice President?of Digital Marketing at Trust International. In this role, he was worldwide responsible for all digital marketing products?of the company. Previously, Bj?rn was Director of Digital Marketing & E-Commerce at Okanda, an internet startup in the meeting's business, and Head of E-Commerce at the Steigenberger Hotel Group. After studying economics with a focus on online marketing and e-commerce, he initially worked at T-Online International AG and later at Deutsche Telekom AG within the Products & Innovation business unit.