2024 Milestones: Partners, Events, Moments, and More

Welcome back to Fitogether Newsletter!??

As December arrives, it’s hard to believe another incredible year is drawing to a close. This is the perfect time to pause, reflect, and appreciate the strides we’ve made together in 2024. It has been a year marked by progress, innovation, and milestones that have set new benchmarks not only for our company but also for the industry we’re proud to be a part of.?

Every event, project, and collaboration has brought us closer to our goal of transforming how sports performance is tracked and understood. It’s been a year full of exciting milestones and meaningful progress.?

Here’s a recap of the year that was!?

Major League Soccer #MLSInnovationLab: Driving Innovation?

This year, we were honored to be one of just six companies selected for the inaugural #MLSInnovationLab, standing out from hundreds of applicants. Throughout the program, we showcased our cutting-edge technology:?

The 2023 MLS Next Fest Competition, December 5th-10th, Phoenix, Arizona?

As part of the #MLSInnovationLab, we began our journey at MLS Next Fest in December 2023 in Arizona, where over 350 MLS NEXT teams competed. It was an incredible chance to connect with MLS professionals, gain feedback, and showcase our innovative solutions. Our CEO, Jinsung Yoon, delivered a powerful presentation, “Revealing the Unseen: The Power of Advanced Tracking,” highlighting how our technology transforms performance tracking and analysis.?

The 2024 Generation Adidas Cup, March 30th? - April 7th 2024, IMG Academy, Florida

At the Generation Adidas Cup 2024 at IMG Academy in Florida, we showcased Cell Y, our cutting-edge tracking solution and the only FIFA Preferred Provider. Our message was clear: “Don’t settle for flat.” Unlike standard GPS with 2-3m accuracy, Cell Y achieves 2-3cm precision with 3D tracking at 10 hertz, leveraging accelerometers and gyros for detailed insights. As our CEO proudly shared, this is what sets us apart.?

2024 MLS NEXT Cup Playoffs & Showcase, June 15th – 23th, Richard Siegel Soccer Complex, Nashville

With 438 teams from the U.S. and Canada, we showcased our ultra-precision GNSS technology to MLS stakeholders, providing seamless coverage across two pitches. Coaches and players accessed real-time data, enabling informed decisions and enhancing strategies during matches.?

MLS Next All-Star Game

The MLS Next All-Star Game was a standout for us, showcasing Cell Y, our tracking system worn by players, delivering centimeter-level accuracy. Recognized by industry leaders and Forbes, this milestone highlighted how our technology transforms strategy, training, and injury prevention. As one MLS stakeholder said, “More insights, more accuracy, and more depth in performance understanding is truly game-changing.”?

Aspire Academy: A Global Impact?

Our partnership with Aspire Academy in 2024 was a defining milestone. From Signing? Ceremonies, Workshops, to Global Summit, our journey with Aspire Academy demonstrated the power of teamwork, innovation, and shared vision.?

Signing Ceremony: Setting the Foundation?

The collaboration began with an unforgettable signing ceremony, a proud moment that formalized our partnership with Aspire Academy. The event was graced by the presence of Valter Di Salvo (Director of Football Performance & Science, Aspire Academy and Qatar Football Association , Ivan Bravo (Director General, Aspire Academy), and Nawaf Al-Mudahka (Head of Special Projects, Aspire Zone Foundation ) coming over to Seoul, along with Alexander Sapega sharing lots of inspiring insights on the future of sports performance.?

Aspire Fellows Workshop Tour in Argentina?

With over 1,000 attendees daily, the event brought together top coaches, analysts, and football enthusiasts for hands-on demonstrations of our tracking technology. Special thanks to Gerard Trives Guardiola ( FC Barcelona ) and Jorge Desio ( Club Atlético River Plate ) for supporting our hybrid system showcase. Attendees saw firsthand how our technology transforms raw data into actionable insights, optimizing performance. The highlight was a presentation by our CEO, Jinsung Yoon , on how advanced analytics are reshaping football.?

Opening Our Office in Qatar: A Bold Step Forward?

Before the 10th Aspire Academy Global Summit, we marked another significant milestone by opening our new office in Qatar. The new office reflects our vision for global growth and underscores our intent to collaborate more effectively with regional stakeholders. It also serves as a base for expanding our operations and bringing advanced tracking technology to a wider audience in the Middle East and beyond.?

10th Aspire Academy Global Summit: Connecting with Leaders??

And the journey continued in Qatar at the 10th Aspire Academy Global Summit, held amidst the breathtaking landscapes of Sealine Desert. This two-day event brought together representatives from 50 top football clubs, federations, and leagues, including leaders from AFC Ajax, Liverpool FC, Juventus, PSG, and more. The summit provided the perfect platform to showcase our real-time tracking technology to the world’s brightest minds in football.

Sportsmith Rehab Conference?

In October 2024, as a gold partner at the Sportsmith Rehab Conference at Manchester's Etihad Stadium, we showcased our latest advancements in player recovery and performance optimization. Rehab professionals from top-tier clubs engaged with our technology through interactive demos, experiencing how it integrates seamlessly with rehabilitation protocols to enhance recovery.?

LTAD?Conference

We brought together elite coaches and mentors dedicated to advancing long-term athletic development and sports sciences. The event sparked valuable discussions with our partners and network, highlighting shared goals for fostering sustainable athlete growth and innovation in sports training.??

TFA Dubai?

From August 2024, we proudly partnered with TFA Dubai, one of the leading football academies in the world, focused on nurturing young talents and equipping them for success on and off the pitch. Through this collaboration, we integrated our advanced tracking technology into their training programs to enhance player development.??

Read more about how our technology benefits them:?

• Meeting the Needs of Modern Players??

• Improving Training Efficiency??

• Impacting Player Transfers, Bigger ROI?

Saying Goodbye to 2024: Looking Ahead to 2025!?

As we wrap up an incredible year filled with milestones, partnerships, and progress, we can’t help but feel excited about what lies ahead! 2024 has been a testament to what collaboration and innovation can achieve, and we’re deeply grateful to all our partners, clients, and supporters who have been part of this journey.?

2025 is calling, and we’re ready to take things to the next level. More innovation, more collaborations, and more opportunities to transform the way sports are played and understood.?

To many more global partnerships and impacts, here’s to an exciting 2025—cheers from all of us at Fitogether! ???

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