2024 Milestones - A Look Back

As we reflect on 2024, we thought it would be interesting to take a look at some of our "most populars." So here they are, in no particular order: Our top newsletter poll of the year, blog post, LinkedIn post, podcast, and conference.

NEWSLETTER POLL - The Verde Edition June newsletter included results from our May newsletter poll question, "What do you believe are the perceived risks of using AI to improve your customer experience?" Interestingly, only 17% of companies that responded see a potential lack of a personalized touch as a concern. This may be a blind spot for companies investing in AI and something worth monitoring by CX insight teams. See all the results in The Verde Edition HERE.

BLOG POST - Our #1 blog post of the year is "Why Innovation Has Not Solved Customer Friction". Data suggests that despite significant technological advancements and increased investments in CX resources, the percentage of customers experiencing a problem during their most recent interaction with a brand has largely remained unchanged. Find out why HERE.

LINKEDIN POST - The Verde Group CEO Paula Courtney explains the Verde Group's E-A-B model in this video clip from the Copenhagen Loyalty Conference. You can view the video HERE on our YouTube Channel.

PODCAST - CXChronicles Podcast Chats with Dennis Armbruster. CXC Founder Adrian Brady-Cesana sat down with Verde Group Executive VP Dennis Armbruster for a chat about tackling The Four CX Pillars: Team, Tools, Process & Feedback, with tips & best practices that have worked across Dennis' own customer-focused business leader journey. Listen HERE.

CONFERENCE - Verde Group Founder and CEO Paula Courtney served as a keynote speaker at The Loyalty Conference in Copenhagen, Denmark, "the definitive conference on Loyalty and CX measurements." The annual conference focuses on friction points in the customer journey, effective CX measurement, and the financial significance/impact of CX. This year, Paula spoke on enhancing financial outcomes with Verde Group's Revenue@Risk?, a strategic CX model focused on actionable insights and reducing customer friction.

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