2024: The Luxury Of Freedom: Invest In Your Brand: Revenue

The luxury of freedom is the sensation you feel when barriers that have compromised your life experiences are eliminated.

March

Digital inclusion versus the status quo for five luxury brands inspires investment in your digital transformation

This Week: 3/25 - 3/29: Revenue

Bentley Motors

Nathan is an executive at a prominent financial firm. He has decided to employ a driver and purchase a new luxury vehicle to replace his older, existing one.He visited many car brands online and is now the proud owner of a Bentley Continental GT Mulliner.

He abandoned numerous luxury car brand websites because they were not easy to use and, he thought, had poor experiences. When he found that the narration?on the Continental GT Mulliner presentation engaged him in a manner like no other website, it was clear to him that Bentley's reputation of uncompromising craftsmanship?and commitment to innovation included their website.

There could be no other choice.

Seabourn Cruise Line

Astrid is a successful family business owner. She and her family enjoy cruises every summer to locations all over the world.She and her family will be visiting the French and Italian riviera next summer on a Seabourn Cruise Line voyage.

To ensure a diversity of experiences, she researches cruise lines each year. This year, she found that she was constantly confronted with cruise line websites she could not easily use. She discovered that the large text that accompanied the pleasant narration?on the Seabourn website helped her ascertain the information and created a deep desire to travel.?

Her experience created clarity of choice.

Billesley Manor Hotel And Spa

Robert is an?American heir of a well-known automotive brand. He and his wife have always wanted to visit England but have never had the opportunity.They are Shakespeare enthusiasts and wanted to spend a significant amount of time in and around Stratford Upon Avon.

They have booked two weeks at Billesley Manor Hotel And Spa.

They visited the websites of accommodations in the area. Underwhelmed by the same experience they had on every other website, they cast most of them aside.

The Billesley Manor hotel and spa was recommended by a?friend, also a Shakespeare buff,?who had been to Stratford Upon?Avon.

They visited the Billesley Manor website and particularly enjoyed the ease of navigation with which it was designed.?

Their decision was obvious.

Hermès Birkin?Bag

Sylvie is an upper level executive and decision?maker at an unmistakable fashion brand. She immerses herself in the world of high fashion.?One thing she had never indulged in is one of the famous and exclusive?Hermès Birkin Bags.Sylvie is now an esteemed owner of a?Hermès Birkin Cargo Bag.

She did many Google searches and became overwhelmed by the array of choices and vendors. None of them had experiences that resonated with her which left her discontented and indecisive.She decided to go to the authority itself.

The talking?Hermès Birkin Bag presentation that Hermès had added to the existing?Birkin Bag presentation had options and features she had not seen?before.

She reflected on how she should have known that the originator of the bag itself would be the best experience.?

Sunrise East 56th

Daniel and?Hannah were looking for a new superior living situation in their beloved home of New York City.?

They are proud new residents at Sunrise East 56th.

Together, they began their search online for a solution that aligned with their vision. Hannah expressed that all of the websites were a challenge to use and all seemed the same.

The daughter of lifelong?friends recommended that they look into Sunrise East 56th where her parents were now living.

Discerning and highly aware, they found that the human narration with pleasant background music along with being able to easily use the keyboard to navigate,?engaged more of their senses than any other website they visited.?

Which of these people have disabilities? Does it matter?

Competitors lost revenue. These five brands gained revenue.

Invest In Your Revenue.

Moving into 2024:?category-defining, empowering experiences that exemplify the freedom of feeling included.

Email [email protected] to set an appointment.

Visit cldesign.co/cldbespoke

Coming in April: From a glimpse to astronomical twilight for Bentley Motors.

Are you ready for the EAA?

The European Accessibility Act is a call to action for businesses to be more inclusive. The EAA imposes new obligations on businesses, including web accessibility. Non-compliance is not an option.

These stories are fictional, yet plausible, accounts of twenty first century digital craftsmanship.