2024 Kickoff: A TikTok Guru's Guide to Supercharge Your 2024

Hello LinkedIn! I'm Patricia, Client Solutions Manager for the Retail Vertical in DACH. I joined TikTok 1,5 years ago and was able to support amazing brands such as SNIPES, but also our big supermarket chains such as REWE and ALDI SüD:

Coming from a strong performance background, I have the great opportunity to expand my horizons, specializing in branding. Now, I proudly serve as an official Champion for our Branding Solutions at TikTok, leveraging my expertise to bridge the gap between performance and branding to help our clients grow their businesses with TikTok.

1. What is your ultimate performance/brand marketing hack on TikTok?

In my opinion, the ultimate performance and brand marketing hack on TikTok is to shift the focus from just promoting your brand to genuinely understanding and engaging with your community on the platform. The most impactful brands on TikTok are those that prioritize their community over rigid brand guidelines or recycling content from other platforms. Instead of merely broadcasting your brand message, take the time to listen and resonate with your TikTok community. Understand their preferences, respond to their comments, and participate in ongoing conversations. Authenticity and relatability go a long way on TikTok, and by aligning your brand with the values and interests of your community, you create a stronger and more lasting connection. A game-changing strategy to amplify this is by leveraging "TikTok Pulse." This innovative contextual advertising solution allows brands to seamlessly integrate into the heart of trending content on the For You Feed. By aligning with the most engaging content, TikTok Pulse enhances brand visibility and fosters authentic connections within the TikTok community. You can read more about its success here:

2. What are your must-know tools to be successful on TikTok?

If you want to be successful with TikTok, partnering with Creators is key. That's why the TikTok Creator Marketplace is an essential tool for brands. With over 800,000 qualified creators globally, TTCM makes the entire campaign process straightforward. It allows brands to effortlessly connect with diverse creators, run impactful campaigns, and measure performance – all in one convenient platform. You can simply register here:

3. How do you get informed about the latest TikTok for Business News and Updates?

Engaging and effective creative content is crucial for fostering brand affinity on TikTok. To stay inspired and informed about the latest trends, I highly recommend registering for TikTok's bi-weekly creative webinars. These sessions are a fantastic resource to not only spark creativity but also to stay updated on the newest trends and strategies. By participating, your brand can make a lasting impact on the platform. For the registration link, brands can easily reach out to their local TikTok contact.

4. What is a latest 'must read' about TikTok for Business from your POV?

In my view, the latest 'must-read' for TikTok for Business revolves around "Your 2024 Marketing Calendars." In the fast-paced world of social media marketing, it's crucial to stay ahead of the curve, and this resource provides a comprehensive guide to key cultural moments and dates throughout the year. From Valentine's Day to Summer Holidays, Small Business Saturday, and more, this marketing planner is a game-changer for businesses looking to align themselves with relevant events. The sheer number of significant dates can be overwhelming, but fear not – this calendar simplifies the planning process, helping you choose the right moments to focus on based on your specific marketing goals, whether it's driving awareness, consideration, or sales.

What makes this resource stand out is its region-specific approach. Tailored calendars are available for major regions across North America, Europe, and the Middle East. This ensures that your marketing strategy resonates with the cultural nuances of your target audience. Isn't that amazing? And it doesn't stop there – the calendar comes loaded with top tips for maximizing your presence on TikTok year-round.

So, it's not just about knowing the dates; it's about leveraging them effectively for your brand. Read here:

I hope these insights add value to your TikTok marketing journey! Feel free to share your thoughts and experiences in the comments below. Let's continue learning and growing together on TikTok! ???? #TikTokMarketing #PerformanceMarketing #DigitalMarketing #TikTokTips