2024 – it’s back on!

Things change fast in the wedding industry. Cast your mind back to the start of August (I know, it already feels SO long ago!) and you may remember my Thursday bulletin where I spoke about how so many venues were struggling to fill their diaries for 2024. It was, of course, a worrying time, but myself and my TVE team were confident that post summer engagement season things would pick up, with many couples opting for a shorter lead time to plan their big day. And guess what? We were right!??

The booking boom

Yes, we are now seeing the pickup in 2024 enquiries which we predicted. In fact, 68% of all the bookings we took in August were for 2024 – how amazing is that? A recent blog on Rock My Wedding suggests that most couples tend to book their wedding venue about 9-12 months in advance – something that completely lines up with the increase in 2024 bookings we’ve seen in August. A 9–12-month lead time puts us right in peak wedding season from May to August next year, and I think we’re only going to see more enquiries and bookings coming in. Summer is the second biggest time for engagements and, as 51% of couples book their venue within 3 months of their engagement, it’s safe to assume many will be starting their wedding venue search now, if they haven’t already.

What to do next...

So, are you ready for it? With 2024 enquiries continuing to pick up speed, there’s never been a better time to get your showcases booked in. A stylish, immersive and inspirational wedding showcase really gives your venue the chance to shine and capture the imaginations of prospective couples. Yes, it’s a lot of work but the benefits are huge and at The Venue Experts we regularly see first-hand the difference they can make to future booking numbers. If you’re keen to make the most of this uplift in interest, but are struggling to find the time to plan a fantastic showcase, do get in touch. Our Marketing team are absolute experts when it comes to hosting the kind of showcase that really delivers results?– I’m talking everything from solid bookings to priceless, evergreen content for you to use on your website and socials.

How we can help

If the thought of trying to juggle the everyday management of a wedding venue alongside this influx of enquiries for 2024 and beyond feels overwhelming, I definitely understand. I’ve worked in the industry for over a decade and it’s a common problem I see time and again –?there is literally not enough time to do it all. That’s where the initial inspiration for The Venue Experts came from, offering a solution to the problem of trying to plan and host weddings as well as keep on top of new enquiries.

By outsourcing your sales to The Venue Experts we can guarantee every lead is followed up promptly and nurtured all the way through to booking. It also means your time is freed up to focus on the aspects of the job you love the most. We are genuinely as committed to your business as any member of your in-house team –?think of us an extension of that team, who won’t rest until we’ve got results! We offer a range of sales and marketing services, so just click here or send me an email at [email protected] to find out more.