2024 Instagram Predictions + New LinkedIn Newsletter Tools + Goodbye Carousel

New LinkedIn Newsletter Tools

LinkedIn is making updates to its newsletter tool. With more than 500 million professionals subscribed to 1460K+ newsletters is 2024 the year your business launches a LinkedIn newsletter? Updates include:

• Newsletter-specific analytics including audience demographics and content performance
• Save time and duplicate your draft! With one click you can duplicate a previous draft and update it with your latest content.
• Improved preview functionality to see an accurate preview of what your article will look like (on desktop).

In other LinkedIn news, say goodbye to carousel posts

Content types like carousel posts, profile videos, and image links will be removed from the platform this month.

• LinkedIn will eliminate carousel posts, profile videos, and in-image linking on December 14th, 2023, citing lack of user interest as the primary reason for removal.
• All previously posted carousels and profile videos will be deleted, and in-image links will be deactivated.
• Clickable links within images or videos will cease to work, but users can still share external links in post descriptions.

Instagram Trend Talk: What to Expect in 2024

Instagram is sharing its predictions in its annual Trend Talk. This global survey highlights what you can expect to see on the platform in the coming year.

• Fashion and Beauty will feature more sustainable fashion habits. The top 5 global fashion trends underscore a commitment to individuality, with a focus on modest dressing, and thrifting/vintage/heirloom items.
• There will still be a premium placed on meaningful connections through social media.
• Desire for more self-improvement and interest in self-employment as a pathway to wealth.

Bonus: 30 Quick Ways To Increase Your Website’s Conversion Rate [Infographic]

Want to enhance your online performance during the holiday season? Check out this infographic which offers actionable insights such as minimizing form fields, leveraging testimonials, and showcasing subscriber and social media metrics.