??2024 guide on cross-selling & upselling

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Happy Thursday, my friends. Let’s get about the business of upselling and cross-selling. That’ll make a good Feature Story because I hear the holidays are rolling in like the Four Horsemen hauling hell with ’em (aka sacks of credit card debt).

Also on tap today is…

• The Knowledge Base?
• Self Help?
• Facts & Stats??
• Get Hacking?

Now, let’s get into the Feature Story.

The Knowledge Base?

??Deep dive on building brand awareness

Video: Is follower count meaningless?

??When your ad causes mass pearl-clutching

Lust for efficiency killing marketers’ creativity

??2 upstarts’ unsustainable growth hitting a wall

5 SEO trends for 2025

??Apple Mail changes stressing email marketers

How to add a twist to a video ad

??Glory days over for these 3 brands?

Case study: B2B branding via B2C channels

???Insane housing costs blow back on Airbnb & Vrbo

??The October Special ends at 4 p.m.??

The biggest shopping holidays are closing in.?

So, it’s prime-time to use Inbox Mailers to increase sales via your email campaigns.?

With Inbox Mailers’ new unlimited email triggers, you can 3-5x open rates & re-engage up to 30% of your inactive email list!

Re-engaged subscribers mean more clicks which generate extra sales.

Schedule a Demo now before this deal expires>>> at 4 p.m. today.

Self Help?

Make time for something today that makes life easier beyond today.

Hard but possible. I did it last Sunday with a 6-hour audiobook.

Won’t change my life, but will make it easier if I USE the advice in it.

I made notes (below) so you can use ’em too, but save the six hours.?

• Define what done looks like before you begin any project
• 1 step > improving 7 steps
• Only do what is required (where possible)
• Convert linear action into multiplied output (not a cliche, but you gotta be creative)
• Use daily mandatory pacing (set a min. & max. output for your day, stick to it)

The book is Effortless if you want to gobble it all down.

Facts and Stats

• E-commerce fraud resulted in about 2.9% loss of total revenue in 2023 (Stationx)
• The average cost-per-thousand-impressions for B2B is $0.79 (WebFX)
• 41% of B2B organizations run LinkedIn ads vs. 55% of B2B companies run Facebook ads (Sage Frog)

Bonus: 45% of email recipients say they “like brands that ____________________.” Answer at end of email.

Get Hacking

What if you have a diamond in the rough in your stable of employees or even a freelancer you hire frequently?

What if they could be turned loose to help improve your branding efforts?

It’s worth testing out (not with any loose cannons, obviously!). Proof? Oktopost reports that companies using employee advocacy generate 25-40% more engagement than those that don't.?

Imagine having a young Josh Allen or Coco Gauff on your team but never putting them in the game.

Inbox Hacking is read by brilliant marketers like yourself at ESPN & Red Wing Shoes. Please share this newsletter to spread the word.

Shane McLendon, Copy Kingpin?

Bonus answer from Facts & Stats section: 45% of email recipients say they “like brands that don’t take themselves too seriously.” (Snov)

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