2024 EMEA Fancy Shaped Diamonds & Gemstones – Top-Selling Trends Revealed

I’ve gathered the latest diamond and gemstone trends from Nivoda, the industry leader with 80% of the global supply market share. With such significant influence and a vast client base worldwide, their data offers a highly accurate reflection of current market preferences.

As we wrap up 2024 and head into a new year, reflecting on these trends is crucial. A review like this provides valuable insights to help you make informed decisions and stay ahead in the market. Here's a look at what’s been trending in the EMEA region this year.

Natural Diamonds (after rounds)

Oval cut diamond

• Carat: 0.3 to 0.39 ct
• Color: G
• Clarity: VS2

Lab-Grown Diamonds(after rounds)

Oval cut diamond

• Carat: 1.0 to 1.49 ct
• Color: D
• Clarity: VS1

2023 Recap for Comparison:

Natural Diamonds.

Oval cut Diamonds

• Carat: 0.5 to 0.59 ct
• Color: G
• Clarity: VS2

Lab-Grown Diamonds

Oval cut Diamonds

• Carat: 1.0 to 1.49 ct
• Color: D
• Clarity: VS1

Other Popular Trends in EMEA

• Fancy Color Diamonds: Yellow and Pink remain top sellers in 2024, continuing their strong appeal.

• Gemstones: Sapphires, Emeralds, Rubies, Aquamarine, Tourmaline, and Tanzanite are highly sought after between January 2023 and 2024

?

Why It’s Helpful to Know These Trends:

• Better Customer Recommendations: Understanding which shapes, colors, and carat weights are most popular allows you to suggest diamonds and gemstones that are in high demand, ensuring your customers are more likely to make a purchase.
• More Effective Inventory Planning: By knowing what’s trending, you can stock your inventory with the most popular products, increasing the likelihood of selling faster and meeting customer expectations.
• Stay Ahead of the Market: Keeping up with current trends ensures your offerings stay relevant and competitive, setting you apart from other retailers who may not be as in tune with what buyers are looking for.
• Increase Sales: When you offer what customers are actively searching for, your sales increase, and you build trust as a knowledgeable and up-to-date supplier.