2024 Elections: Winning Readers' Trust in an Age of Disinformation
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2024 is not just an election year. It’s perhaps the election year.
— Time, 28 December 2023.
In 2024, with elections in at least 64 countries captivating around 49% of the world's population, publishers are set for a pivotal year. Yet, the shine might fade as they confront a wall of reader mistrust fuelled by disinformation and fake news.
That's why, this year, we will direct all our attention toward exploring how publishers can build trust and earn reader confidence amid 2024 elections.
Here's what you can expect from today's newsletter:
Fact check - check! ?
Florian Schmidt, verification officer at the Austria Press Agency, spills the beans on running a fact-checking unit in an Mx3 interview. From combating COVID misinformation to navigating the disinformation storms of the Russia-Ukraine and Israel-Gaza wars, he's seen it all.
Florian foresees a surge in fake content during this election year. Whether it's pushing agendas, chasing profits, or just for kicks, misinformation will be on the rise. What else does he say?
| Stay vigilant with more insights from Florian Schmidt.
Ask me this, ask me that: why newsrooms should use fact-checking quizzes
Center for Media Engagement conducted experiments on leveraging quizzes to encourage reader engagement with fact-checking content. Here are the benefits for newsrooms they identified:
领英推荐
In sum, using quizzes can assist newsrooms in evaluating the effectiveness of their fact-checked articles and assessing whether readers retain critical information.
| For more findings and tips on maximizing the impact of quizzes, check out this INMA article.
AI to the rescue: 4 ways technology can combat fake news
Modern problems require modern solutions: leveraging AI enables newsrooms to verify information and become the trusted source readers seek.
So, what exactly can AI do?
| Explore further insights on how technology can combat fake news in Technology Dispatch
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Big thanks for sticking with us, and see you soon!
Happy Liveblogging,
Tickaroo Team
Tickaroo is your live content software expert. Based in Regensburg, Germany, we equip publishers to effortlessly deliver real-time updates, captivating content, and standout live coverage. From breaking news to events and sports, we've got the tools to make your coverage a success. Interested in more? Let's chat!
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1 年I keep coming back to the fact-checking interview. Really interesting insights!
Co-Founder and CEO at Tickaroo
1 年I am soooooo excited!!! Happy Launch Day ?? !