The 2024 Election and the Battle Against Political Misinformation
Kaila Gibler
IT Executive | Cybersecurity Leader | Zero Trust | Cloud & DevSecOps | MSSP/MSP Growth
Misinformation has become one of the greatest threats to democracy, eroding trust in institutions and influencing public opinion in ways that are often difficult to reverse. Since 2016, I have worked to counteract these campaigns, developing strategies to train staff and voters, build misinformation response teams, and implement real-time monitoring programs. While foreign adversaries like Russia, China, and Iran remain key players in disinformation warfare, a significant portion of misinformation originates from within the United States. Politicians, media personalities, and everyday supporters are actively spreading falsehoods, either for political gain or out of genuine belief in misleading narratives. It's plainly old school propaganda on steriods.
The spread of misinformation is no longer limited to foreign interference. In recent years, political campaigns have weaponized false claims to shape public perception, discredit opponents, and manipulate the electorate. This misinformation is amplified through social media networks, news outlets, and political influencers, creating an ecosystem where lies travel faster than the truth and lives are digitally destroyed in seconds. Many politicians knowingly spread misleading narratives because they understand that once misinformation takes hold, it is difficult to debunk completely. Voters are often left struggling to differentiate between fact and fiction, leading to greater polarization and distrust in the political system.
The rise of AI-generated content, deepfake technology, and bot-driven amplification has further complicated the battle against misinformation. Political candidates and their supporters use these tools to manipulate footage, create false narratives, and present fabricated data as reality. Even when such misinformation is debunked, its initial impact often remains, influencing public opinion long after the truth is revealed. The lack of accountability for those who engage in these tactics only encourages further dishonesty. The question remains: how do we fight back against a system that rewards political deception?
To effectively address misinformation, we must recognize that it is not just a foreign threat but also a domestic one. American citizens, whether knowingly or unknowingly, play a crucial role in the spread of political falsehoods. Identifying how misinformation is disseminated and why people fall for it is key to developing strategies that protect the integrity of elections. Equally important is ensuring that those in positions of power are held accountable for the lies they spread.
How Misinformation Is Spread Domestically
The spread of misinformation within the United States occurs through a variety of channels, often beginning with politicians and filtering down through media outlets and social media networks. Political figures frequently use misinformation as a campaign strategy, distorting facts about their opponents, exaggerating their own accomplishments, and making false claims about policies. This tactic is not new, but in an era of rapid information dissemination, the impact of these falsehoods is significantly greater. Misinformation is particularly effective when it preys on existing fears, biases, and emotions, making it difficult for the average voter to recognize when they are being misled.
Social media has become the primary vehicle for the rapid spread of misinformation. Political supporters, many of whom believe they are promoting truthful information, share misleading articles, out-of-context quotes, and AI-generated videos without verifying their authenticity. This creates an echo chamber effect where misinformation is reinforced within partisan communities, making it even harder to correct. The algorithms of social media platforms prioritize engagement over accuracy, meaning that sensationalized falsehoods are more likely to go viral than well-researched facts.
Beyond social media, partisan media outlets play a major role in amplifying misinformation. Some news organizations selectively report on stories that align with their political agendas while ignoring or downplaying information that contradicts their narrative. This selective coverage makes it difficult for voters to get a complete and accurate picture of political events. Talk show hosts and political commentators further fuel the problem by presenting opinion as fact, making it challenging for audiences to discern between genuine reporting and political propaganda.
The influence of alternative media sources has also grown, with many conspiracy-driven outlets gaining massive followings. These platforms push unverified claims, creating entire communities that are disconnected from mainstream factual reporting. The more these narratives are repeated, the more they become ingrained in political discourse, leading to a situation where fact-checking is dismissed as partisan bias. When political figures openly endorse these conspiracy theories, they lend credibility to misinformation, further eroding public trust in factual reporting.
The consequences of domestic misinformation are profound, affecting voter behavior, policy decisions, and even national security. When people believe false claims about election fraud, they may lose faith in the electoral process. When misinformation distorts the reality of policy proposals, voters may make decisions based on false assumptions. Left unchecked, the spread of misinformation threatens the very foundation of democracy by making it impossible for citizens to make informed choices.
Who Falls for Misinformation?
Misinformation is not limited to any one demographic or political ideology. However, certain groups are more susceptible due to psychological, social, and technological factors. Those who are deeply partisan are often the most likely to fall for and spread misinformation, as they are more inclined to accept information that aligns with their political beliefs while rejecting evidence that contradicts them even though they know it's complelty false. This confirmation bias creates an environment where misinformation thrives, as people actively seek out sources that reinforce their preexisting views.
Older adults are also at higher risk of believing and sharing misinformation, particularly on social media. Studies have shown that older generations are less likely to verify sources before sharing news articles, making them prime targets for misinformation campaigns. Many of these individuals came of age in an era when the media was more strictly regulated, leading them to assume that anything published must have gone through rigorous fact-checking. Unfortunately, in today’s digital landscape, that is no longer the case.
People with low digital literacy are particularly vulnerable to misinformation. In an online world where professional-looking graphics and well-edited videos can make anything appear legitimate, those who lack the skills to critically evaluate sources are easily deceived. Misinformation campaigns often exploit this by making their content look as polished and credible as possible. Without proper education on media literacy, many individuals do not have the tools to distinguish between credible journalism and propaganda.
Individuals who are politically disengaged are also at risk of falling for misinformation because they may not have the context necessary to recognize falsehoods. When someone is unfamiliar with a candidate’s actual record or a policy’s true impact, they are more likely to accept simplified, misleading narratives. Political operatives take advantage of this by crafting messages that appeal to surface-level emotions rather than providing substantive information.
The combination of these factors results in a population that is highly susceptible to misinformation, making it imperative to develop strategies that educate voters, promote critical thinking, and hold those responsible for spreading falsehoods accountable.
A Department for Political Accountability
One of the most pressing issues in modern politics is the lack of accountability for those who knowingly spread misinformation. Politicians who make false claims about their opponents, the economy, or their own capabilities face little to no consequences. This has led to an environment where dishonesty is rewarded, as false narratives often have more influence than the truth. There needs to be a mechanism in place to prevent political figures from misleading the public without consequence.
I propose the creation of a Special Department for Political Accountability, a nonpartisan agency dedicated to fact-checking political statements and enforcing consequences for deliberate misinformation. This department would function similarly to financial oversight agencies, reviewing major political claims in real time and issuing public corrections when necessary. By providing voters with an official, unbiased source of verified political information, we can reduce the impact of misinformation on elections.
Beyond fact-checking, this department should have the authority to impose penalties on politicians who engage in intentional deception. These penalties could include public retractions, campaign restrictions, or even fines for repeat offenders. While this may seem like a radical idea, the alternative is a system where politicians can lie without consequence, further eroding trust in democratic institutions.
A major focus of this department would also be voter education, providing resources that help citizens recognize misinformation and develop critical thinking skills. By empowering voters with knowledge, we can create an electorate that is more resistant to manipulation.
The battle against misinformation is not just about fighting falsehoods—it is about protecting democracy itself. If we fail to address this issue, we risk allowing deception to dictate political outcomes. It is time to hold our leaders accountable and ensure that voters have access to the truth. The future of our political system depends on it.