2024 Digital Trends (Part 1)
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As we approach 2024, it's clear that the prominence of Artificial Intelligence, which took center stage in 2023, will only continue to surge.
With AI gradually permeating every facet of the digital landscape, it's imperative to proactively plan a course for the future, embracing the possibilities and innovations it can bring to your business.
1. Artificial Intelligence (AI)
The evolution and integration of artificial intelligence (AI) into our lives will only speed up in 2024. Here are a few areas where businesses can make a significant impact.
Chat GPT Updates
OpenAI’s Chat GPT has come a long way from its inception. The new update introducing a voice feature will revolutionise our interactions with AI.
Small businesses can leverage this technology for customer support, streamlining enquiries, and providing instant responses. The new feature will save manpower and increase efficiency, allowing businesses to allocate resources elsewhere.
The other significant addition to ChatGPT is the ability to input images into the chatbot; there’s no need to opt into this feature. It has already become available to Plus and Enterprise subscribers.
The number of images you can input into a conversation depends on the size of the images and the amount of text accompanying them. As a general guideline, consider reducing the image quantity or size if you encounter issues.
OpenAI image generation model has revolutionised AI by generating unique images from textual descriptions. DALL·E can quickly create logos, banners, and other promotional materials, saving time and money.
For small businesses, DALL·E presents several enticing benefits—however, DALL. E 2 is not free; it operates through a credit system. One credit is good for one prompt and four image variations.?But! you can access DALL.E 3 now through Microsoft’s Bing for free.
Just sign up with Bing Image Creator and get immediate access. ChatGPT subscribers can access DALL.E 3 through Plus and Enterprise accounts.
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As you can see in the above example, the Ai generated image looks eye-catching, but contains a typo in its own name. Hence, while the cost, flexibility, and speed advantages are undeniable, businesses should use AI judiciously.
DALL ·E lacks the nuance and emotional intelligence a human designer brings, potentially resulting in designs that don’t resonate emotionally with customers. Balancing its capabilities with human creativity is the best way to achieve the results.?
Google Bard Updates
The updates to Google Bard now allow for real-time data access from Google apps. This means a more seamless integration of data and better decision-making processes for businesses relying on Google’s suite of products.
Users can opt-in to a feature, dubbed Bard Extensions, that will allow the AI access to personal Google data (emails, photos, calendar entries, et cetera).?
Instead of digging through email for a specific important date, users can ask Bard to check their Gmail account for the information and summarise the most critical points of the discussion.?
And to alleviate privacy concerns over Google potentially having even more access to your data, the company has pledged that content from Gmail, Docs and Drive is not seen by human reviewers used by Bard for targeted advertising.
Bard is introducing a new feature called the “double-check” button. This feature enables users to evaluate the accuracy of Bard’s responses.
Upon clicking the button, specific passages within Bard’s reply will be highlighted to demonstrate where Google Search results agree or disagree with Bard’s statement.
The purpose of this double-check capability is to address a common problem with AI tools called “hallucinations.” These hallucinations occur when an AI tool confidently makes a claim that seems true but lacks evidence.
As AI continues to infiltrate the business world, the rise of large learning models brings along with it the challenges of fake news and misinformation. Companies must establish mechanisms to counteract these potential issues.
However, while misinformation is a challenge, these models can help small businesses in content curation, predictive analytics, and customer insights.
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