2024 Digital Transformation Trends & Retrospective

Written by Jenna Kienle , Solution Director - Digital & Web Strategy

2024 was an exciting year for marketing and marketing technology advancements and is largely recognized as foundational for what lies ahead. Overall, we expect to see 2025 as a continuation of creative exploration. Marketers will continue to explore the boundaries of what’s possible and what’s actually effective thanks to advanced data insights. Here are some of the biggest trends we saw in 2024 and a sneak peak at where we expect them to go in 2025.?

AI?

While 2024 wasn’t the first year for AI, it certainly took its place as a reigning marketing buzzword. Marketers turned to AI and Generative AI capabilities initially for process improvement and to increase agility in competitive landscapes. Still, as the technology becomes more commonplace and comfortable, you can expect to see more experimentation as we continue to push the boundaries of what AI can do to improve marketing performance. Explore how New Era utilizes AI tools like Copilot to do just that.

Personalization

Once a novelty, personalization has become table stakes for most consumers. They’re hip to our game; they know we know who they are and what they like and expect us to tailor our campaigns and experiences to them. Ongoing adoption of standard personalization activities was widespread in 2024, and 2025 will see an acceleration in sophistication thanks to stronger technology and, of course, AI.?

Integration of Digital Assistants

Chatbots have waxed and waned in popularity over the years, but advances in their overall experience and helpfulness have led to companies adopting and or enhancing them. Consumers no longer dread “talking to a robot,” and when done right, these can actually be brand-enhancing experiences for customers. Watch a live demo of how Chatbots are being used in 2025.

Immersive Experiences

With a consistent decline in traditional brand loyalty, many brands are looking for unique and novel ways to capture consumers’ attention. Thanks to a surge in creativity in the martech sector largely brought on by Generative AI, marketers can develop more engaging immersive experiences and bring them to market faster.?

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