2024 China International Yacht Industry Development Forum

With the deepening of globalization and improving living standards, the yacht industry is increasingly becoming a key indicator of a nation’s economic strength and the quality of life of its people. In recent years, Chinese yacht brands have begun to shine on the international stage, with more domestically produced yachts gaining prominence at major international yacht exhibitions. This trend not only signifies the rapid rise of China’s yacht industry but also highlights the competitiveness of Chinese manufacturing in the global market.

To explore the current state and future trends of China’s yacht industry, the 2024 Sanya International Yacht Show will bring together leading experts worldwide to witness and contribute to the next phase of development in China’s yacht industry. This exhibition will serve as a platform for showcasing the latest yacht technologies and designs and as a grand event for gathering industry insights and discussing the direction of the industry’s growth, with a special focus on the international expansion of Chinese yacht brands.

Focus on the Global Expansion of Chinese Yacht Brands

The rapid development of China’s yacht industry is closely tied to the "going global" strategy of Chinese brands. By participating in international yacht exhibitions and establishing overseas sales networks, an increasing number of Chinese yacht brands are enhancing their brand influence and market competitiveness. These efforts have not only earned Chinese yacht brands recognition in international markets but have also injected fresh momentum into the transformation and upgrading of China’s yacht industry.

As a highlight of the exhibition, the main forum will focus on the theme of "Global Expansion of Chinese Yacht Brands," featuring keynote speeches by three distinguished guests. They will explore the internationalization strategies of China’s yacht industry, breakthroughs in the Middle Eastern market, and new directions for domestic yacht brands from multiple perspectives. Attendees will gain valuable insights and fresh ideas for the development of the yacht industry.

Decoding the Middle Eastern Yacht Market: The Path to Success for Chinese Brands

As a vital segment of the global yacht market, the Middle East stands out with its unique consumer preferences and market demands. Mahmoud Itani will share his deep understanding and insightful perspectives on the Middle Eastern yacht market. A seasoned professional in marketing and communications, Mahmoud Itani has extensive international experience across luxury manufacturing, retail, and government sectors. Known for his strategic vision, creativity, and resource integration, he has received numerous accolades, including the prestigious "Best Business Leader Award" in the Middle East.

With a track record of organizing international events and achieving over $20 million in yacht and vessel sales, Mahmoud Itani’s expertise offers valuable guidance for brands aiming to penetrate the Middle Eastern market.

Sailing Southeast Asia: The Future Direction for Domestic Yacht Brands

Arnaud Lemeunier, the founder of SLV Marine, will bring his extensive maritime experience and industry knowledge to discuss the future development path for Chinese yacht brands. Captain Arnaud Lemeunier, a certified COC 500 GT holder, boasts 35 years of sailing experience, beginning his career in sailboat racing, including participating in PLAYSTATION and America’s Cup vessels FRANCE 2 and FRANCE 3.

His vast experience at sea has made him a seasoned yacht expert, delivering exceptional service to clients worldwide while helping them save time and costs. Based in Phuket and Bali, his company SLV Marine specializes in yacht brokerage, management, and refurbishment, supported by local Thai and Indonesian crews. Over the past two years, SLV Marine has successfully partnered with leading Chinese engine brand Weichai and Sealium generators, actively expanding its presence in the Asian yacht market.

The Internationalization Strategy of China’s Yacht Manufacturing Industry

Focused on large yachts and catamarans, Sea Star Yachts has earned widespread recognition for its exceptional R&D, innovative designs, and bespoke services, securing its position as a domestic industry leader. Since 2014, Sea Star Yachts has been listed consecutively in the Global Order Book for superyachts, ranking 12th globally in 2019.

Sustainable Development in the Recreational Boating Industry

As global attention to environmental protection and sustainability continues to grow, electrification has emerged as a key direction for the transformation and upgrading of the yacht industry. At the sub-forum of the 2024 Sanya International Yacht Show, the focus will be on "Sustainable Development in the Recreational Boating Industry."

Industry experts and leaders will gather to explore the integration of new energy sources, cutting-edge technologies, and innovative materials in the yacht sector. This event will provide attendees with insights into the green, intelligent, and sustainable future of the recreational boating industry, paving the way for eco-friendly advancements and smarter solutions in the field.