2024 Black Month Sets New Records, Proves Power of Video and Social Commerce

This November, Sprii’s customers smashed their Black Month sales, showcasing the growing influence of Social Commerce on E-commerce success. By leveraging Live Shopping as a core strategy, brands connected with their audiences on an unprecedented scale, driving engagement and record-breaking sales.

Sprii's Black Month 2024's Key Results:

• Campaigns: 1,600+ Live Shopping events hosted across various platforms.
• Products Sold: A staggering 850,00+ items were purchased during these campaigns.
• Revenue: Total sales reached an impressive €18.5 million, marking a significant increase from 2023’s €15 million.

The Rise of Video and Social Commerce

This year's Black Month success reflects the transformative impact of Video and Social Commerce, where shopping meets community. Live Shopping events, streamed on social media and directly on brands' platforms, offered an interactive experience that merged entertainment and shopping. This approach allowed customers to:

• Engage directly with hosts and influencers through Q&A sessions.
• Discover products in real time with authentic demonstrations.
• Shop instantly through seamless purchase options embedded in the experience.

What’s Driving the Shift?

Social Commerce is thriving because it creates a sense of immediacy, trust, and connection—factors that traditional E-commerce often lacks. Customers are no longer just browsing; they’re participating in an event, influenced by community dynamics and the power of social proof.

Lessons for Brands and Retailers

The 2024 Black Month results highlight the importance of integrating Live Shopping and Video Commerce into digital strategies. As shoppers increasingly turn to social platforms for discovery and decision-making, brands that meet them there—offering dynamic, engaging experiences—stand to gain a competitive edge.

What’s Next?

Sprii’s leadership in SocialCommerce innovation is paving the way for brands to rethink their approach to E-commerce. With continued focus on creating meaningful, community-driven shopping moments, the potential for even greater success is on the horizon.

As the numbers show, the future of E-commerce isn’t just digital—it’s social.

Join our upcoming webinar: State of Live Shopping 2025: Winners & losers

Going into 2025, Live Shopping is gaining momentum as big industry players step into the ring globally.

Joined by experts across the UK, Europe and North America, this webinar kicks off the new year with a deep dive into some eye-opening stats and international market trends that have developed over the past year.

Whether you’re a seasoned veteran or the uninitiated, this talk highlights all the prominent changes that impact how you’ll want to approach Live Shopping in 2025.

What you’ll learn from this webinar:

? What overall Live Shopping trends are we seeing going into 2025?

? How do current trends impact businesses?

? Local developments across international markets?

? What are active steps to take for the strongest start to Q1?

Sign up here.