2023: A Year of Transformation in Healthcare
Joseph Ebberwein
Chief Financial Officer @Corstrata | Wound & Ostomy Telehealth | Value Based Care
INTRODUCTION?
As we enter 2024, the healthcare landscape is at a pivotal point. In 2023, we witnessed transformative changes primarily driven by technological advancements, policy shifts, and evolving patient expectations. This post aims to provide a comprehensive overview of the key events of 2023. Stay tuned for a follow-up post offering some predictions for 2024, focusing on how these developments will impact wound and ostomy care and Corstrata's unique role in this dynamic ecosystem.
2023: A YEAR OF TRANSFORMATION IN HEALTHCARE
Telehealth: The New Norm
The COVID-19 pandemic necessitated a rapid shift to telehealth, transforming it from a niche offering to a mainstream healthcare delivery method. By 2023, telehealth was fully integrated into the operations of health systems and private practices. This shift brought forth a "digital front door," allowing patients seamless access to healthcare services via phone, video chat, or messaging, significantly enhancing patient convenience and access (1).?
Telehealth has fundamentally changed how healthcare is delivered and received. Patients can now conveniently access care from the comfort of their homes, avoiding lengthy commutes, crowded waiting rooms, and time away from work. Providers have gained flexibility in caring for patients remotely while still maintaining high-quality standards. The healthcare delivery system as a whole has become more efficient by reducing unnecessary visits and enabling providers to see more patients in less time (2).
Some key telehealth statistics from 2023 highlight its explosive growth (3):
From video visits to remote patient monitoring to text-based care, telehealth is here to stay and will continue transforming healthcare into 2024 and beyond. Patients and providers have seen its undeniable benefits, and payers are increasingly providing coverage for virtual care services (4). Healthcare organizations that don't offer robust telehealth solutions run the risk of falling behind.
The Rise of Value-Based Care
The healthcare industry saw a gradual departure from the fee-for-service model, moving towards value-based care. This shift, driven by the need to focus on quality over quantity, saw healthcare providers being reimbursed based on patient outcomes rather than the volume of services provided. This approach promotes preventive care and patient education, aiming to improve overall health outcomes while controlling costs (5).?
The transition to value-based care aims to address pressing issues in the healthcare system, including unsustainably high costs, fragmented care delivery, and suboptimal clinical outcomes (6). The fee-for-service model incentivizes providers to deliver more treatments and services, regardless of necessity, which drives up costs without necessarily improving health (6). Value-based care realigns incentives towards value and quality outcomes.
Some models of value-based care include (7):
This paradigm shift requires major changes for providers, including modifying EHRs, analytics capabilities, workflows, and physician compensation structures (8). The transition will take considerable time and effort. However, value-based care stands to benefit all stakeholders by emphasizing prevention, care coordination, patient empowerment, and smarter spending.
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Prioritizing the Patient Experience
2023 also saw healthcare providers borrowing strategies from consumer-centric industries to enhance patient experiences. This transformation involved adopting digital tools for appointment scheduling, virtual waiting rooms, user-friendly patient portals, and regular satisfaction surveys, all aimed at creating a more patient-centric healthcare environment (9).
Patients today increasingly view themselves as empowered consumers and seek healthcare experiences that mirror other services they use (10). Younger generations in particular have elevated expectations shaped by industries that offer seamless digital interactions, personalization, and convenience. Patients now demand those same qualities in healthcare.
To meet these expectations, leading healthcare organizations are taking cues from retail, hospitality, and financial services to transform patient experiences. Key strategies include (11):
By implementing these best practices, providers can gain patient trust and loyalty while also achieving better outcomes, fewer readmissions, and higher reimbursements through value-based contracts (12). Focusing on customer service and patient-centricity is becoming imperative in healthcare's increasingly competitive landscape.
AI and ML in Healthcare
The integration of AI and machine learning in healthcare witnessed a significant upsurge in 2023. These technologies found widespread applications in various aspects of healthcare, including clinical decision support, population health management, and operational efficiencies (13).
Healthcare stands to benefit enormously from AI and ML capabilities in analyzing data, recognizing patterns, and predicting future trends. Some examples of AI adoption in 2023 include (14):
AI and ML will revolutionize nearly every facet of healthcare delivery. However, these technologies do face barriers to effective implementation, including lack of trust from clinicians, difficulty integrating into legacy health IT systems, and concerns around data privacy and algorithmic bias (15). Healthcare leaders must proactively address these challenges as they continue deploying AI solutions. With careful governance and planning, AI and ML can elevate healthcare to unprecedented levels of efficiency, personalization, and quality.
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CORSTRATA?was founded as a solution to provide access to scarce wound and ostomy specialists. We provide services to a range of healthcare providers - hospital at home, home health, hospice, skilled nursing facilities, mobile clinicians, value-based care organizations, etc. Our staff of board-certified wound nurses (CWS, WOC Nurses) provides virtual wound consultations employing evidence-based wound practice to all 50 states, DC, and Puerto Rico.