2023 is the year of GA4 ??
Littledata
To make it ridiculously easy for DTC brands to connect marketing channels with customer data to accelerate growth.
We’re kicking off the first blog newsletter of 2023 with the tools you need to jumpstart your Google Analytics 4 (GA4) journey!
Whether you’re a GA4 aficionado or are still procrastinating your migration, this newsletter is packed with resources to guide you through every step of your transition from Universal Analytics to GA4, including step-by-step courses and our fancy new GA4 Conversions Checker.?
Without further ado, let’s dive into all things GA4. ??
Are you tracking conversion data in GA4?
With the sunsetting of Universal Analytics on the horizon, it’s time to get your Google Analytics 4 property up and running and ensure it’s tracking all critical ecommerce events.?
Revenue tracking is a top priority for DTC brands, here’s how to make sure you’re tracking all the key metrics for your business, including conversions and revenue: Learn more.
If you haven’t set up your GA4 property yet, check out our?step-by-step guide?to sending ecommerce data to GA4.
PRODUCT UPDATE: GA4 Conversions Checker ?
At Littledata, one of our core values is to be inspired by data, which is why we work to empower DTC brands with accurate sales and marketing data across the board.
Our team launched the GA4 Conversions Checker to help merchants find out if their GA4 setup checks all the boxes.?
This free tool audits your GA4 property for any data discrepancies, explains why they exist, and how to get more accurate ecommerce reporting in just a few clicks.
Google Analytics 4 courses: Getting started has never been easier! ??
One of the biggest changes GA4 has in store is its custom-built reports. Tune into our?YouTube channel?to learn how to build reports to answer your business’s most important questions and discover new opportunities.
领英推荐
Sales Performance
Knowing your sales performance is a key piece of information when making business decisions.
Source/Medium
To accurately measure the effectiveness of your marketing campaigns you need to track source/medium data.
Customer behavior
Understand your customers’ shopping and checkout behavior to continuously optimize key ROI touch points.
All the best,
Gabrielle and the Littledata team
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P.S.?Want to see where your ecommerce tracking can improve? Book a?free data audit?with one of our analytics experts.