2023 Video Trends: What to Expect and How to Stay Ahead

Video is the new black in digital marketing, it's like the avocado toast of the internet world, you can't have one without the other.?

From social media to websites and email campaigns, video is everywhere and it's not going anywhere soon. And the best part? You can use videos to your advantage and make your brand stand out!

But Why Choose Videos over written content?

Videos are like a two-for-one deal for your audience's senses: they engage both the ears and the eyes, which means your message has a better chance of sticking. And let's be real, who doesn't love a good 3D motion graphic or product animation video?

It's like a magic trick for the eyes and brain.

In a world where we scroll past a million images on social media, videos have become the ideal attention grabber. So, whether you're trying to entertain or educate, videos are the way to go.

Want to know a fact??

According to a recent study, 68% of consumers prefer to learn about new products or services through watching videos. It's like the ultimate cheat code for marketing.

Right?!

Videos are the jack-of-all-trades when it comes to content. They can be used to achieve a variety of goals and keep the audience engaged.?

Now, Let’s talk about Video Trends!

Live Videos

The pandemic may have changed the way we interact, but it also gave rise to a new form of connection: live videos!

In 2020, live videos became increasingly important as in-person interactions were reduced. From influencers promoting products to music artists holding virtual concerts to Broadway companies streaming full-length productions, live videos became a way for people to stay connected and informed.

It's like the best product showcased in real-time.

Educational videos

Videos that educate your audience and potential customers on how your products and services are used and how they can benefit from them are game-changers.?

They're like a personal tutor for your customers. Unlike text, videos provide an entertaining, engaging, and educational visual experience, with viewers retaining 95% of a video.?

That's a lot of retained information!

That’s right. Now, corporate video production companies can help you create a video that's not just informative but also engaging and entertaining.?

If you want to keep your audience's attention and educate them on your products and services, consider working with a corporate video production company.

Vlogs

Brand storytelling is one of the most powerful ways to connect with consumers, build your brand personality, and engage your audience. And what better way to do that than through Vlogs?

Vlogs, also known as video blogs, are not only a great way to share your brand's stories but also to share tutorials or product information, which increases viewer engagement and conversion.

According to research, 94% of consumers say that watching a brand video influenced their purchasing decision.

Vlogs are an excellent way to establish a human connection between your team members and your audience and keep them coming back for more of your content.

Stay ahead of the Curve

Video marketing is like the cherry on top of your digital marketing sundae.

As the world becomes more obsessed with video content and technology keeps advancing, it's crucial for businesses to stay on top of the game and keep up with the latest trends and statistics.

Want to stay ahead of the game in video marketing? Schedule a call and we'll make sure you're on top of the latest trends and tech!