2023 Sales Force Global Performance Report | Part 4: Notifications, Communications, and Sales Gamification

Smart notifications are one of the main ways to enable salespersons for higher productivity. Especially for mobile-first apps, with the average American checking their phone 352 times per day, it’s necessary to find smart, non-intrusive ways to continually draw the workforce’s mindshare to the technology designed to enable their sales performance, which is often competing with social network apps, games, and other forms of entertainment.

When these notifications are targeted and personalized, all the better – logically speaking, the salesperson is more likely to tap on and interact with an update that matters to his or her goals, as they are in workforce oriented performance enablement technology such as Rallyware. Such notifications are also a great way to disseminate key corporate and campaign communications instantly and at scale – as well as personalized onboarding and training.

In 2022, globally across Rallyware’s customer community, more than 212 million notifications were delivered and nearly 97 million of those went on to trigger engagement with learning and development tasks.

Further analysis showed that salespersons who interacted with notifications displayed a 7.4X higher completion rate compared to users who skipped or ignored notifications.

Relevant sales gamification features for further engagement include visualized progress markers, achievement badges, and leaderboards. Now, for Rallyware’s customer community, gamification in 2022 was especially effective in terms of retention. Data-driven sales gamification, which surfaced personalized gamified activities (e.g., completing a task to earn a badge), led to 81% higher retention of salespersons compared to those who were not interacting with gamified features.

Implementing sales gamification can thus be a gamechanger, so to speak, in reducing workforce churn.