The 2023 RSW/US Agency New Business Report Is Live!

Our RSW/US 2023 Agency New Business Report: Perspective On The Agency New Business Environment, 2023 and Beyond, is available to download now at no cost!

Download it here: https://www.rswus.com/survey/rsw-us-2023-ad-agency-new-business-report/

In this year’s edition we present comparable available across all previous editions since 2010, providing insight on trends in key areas over the past thirteen years.

This year’s report sees ad agencies, marketing services firms, and PR firms continuing to struggle with obtaining new business, with challenges in the form of slowing referrals, decreased budgets, and longer sales cycles.

It’s been a tough 2023 for agencies, so it's never been more important to have new business plans in place, especially as you prepare for 2024 and what will ideally be a stronger Q1. Our hope is the key findings and implications of our report provide value as you develop plans for the remainder of 2023 and into 2024.