2023 Review

Without doubt, the last 12 months have brought with them a unique set of challenges and opportunities, from the economic climate to evolving customer expectations and the unstoppable advance of technology as part of the fabric of our lives. And, as always, the team at Red Ant has faced the challenges and taken advantage of the opportunities with skill, stamina and an ever-present desire to keep making things better for our business, our clients and our community.

Working with emerging digital tech in the 2000s in Dubai with a number of leading clients meant that it was a matter of personal pride for me when we opened our Dubai office this year. We consolidated our position on the world retail stage, with global attendance at key events? - we were privileged to have conversations with retail leaders from around the world, and to have had the opportunity to showcase RetailOS and our success stories.

We have set the highest bar for our application with industry recognition and awards across the board, both nationally and internationally, including featuring in Forrester’s Landscape Report: Store Associate Enablement Tools Q4, which showcases industry-leading solutions for global retailers. Over the year, we have made enhancements to RetailOS, introducing the latest tech from WhatsApp to generative AI and advanced analytics to ensure our clients have the very best solutions for successful customer engagement. We’ve transformed long-term business friendships into profitable partnerships, and continued to build long-lasting relationships with our amazing clients, who have been with us an average of four years. The numbers speak for themselves – we’re live with 22 brands, 20,000 users and more than 5 million customers.

And, despite the demands of a very busy year, I’m proud to say that we have never lost sight of the need to be a force for good. Through our volunteer programme PhilANThropy, we supported our community and chosen charity The Trussell Trust with activities designed so that everyone could take part, from food drives to a challenging 42km hike, and continued to be recognised as a great place to work with a commitment to diversity and inclusion.

Finally, I’d like to thank the team, our clients and partners for an incredible year. 2024 promises to be exciting – we have ambitious plans and a passionate team, and we’ll be sharing what’s coming next in January, hitting the ground running with NRF at the beginning of the month..

Wishing you a peaceful Christmas and a prosperous New Year!