Reflections, Plans & Ambitions

Last year, we invested in one thing - User Experience.

We rewrote our Crash Course, which is now our most popular course. We focused and trained our organisation. We grew our reach by 30% and increased our users by 18%. Most importantly, we improved our Olympiad Finalist's experience. It now includes a fully sponsored trip to COP 28 and a lifetime of mentorship from our team.

We are very happy with our progress but want to aim even higher.

Here is what it looked like:

- Reach: 539,000 visitors

The course has 64,000 users. They are alongside 55,000 Olympiad participants.

- 12.8% Visitor to User conversion

- Global Reach: Users in 188 countries.

These are good numbers? Why are you dissatisfied?

They are not enough yet, to make a real change.

To solve climate change, we need most of the world to understand it. Have access to education and be able to take effective action. That would be 4 billion+ people.

Of course, that's not the only measure of success, but it is the bar we have to dream about.

So here are some goals for this year!

1. Get 1 million people as visitors, doubling our reach.

2. Increase user conversion rates from 12.8% to 20%.

3. Refer our users to career websites and opportunities.

4. Start providing real support to our top 20% of users

5. Get Olympiad Winners to Blue Zone in COP. Organize meetings with the governments they help.

Why is it important to refer people to opportunities and support them?

It's simple. If people stay in education but never act, all our efforts are wasted.

This is a problem in the whole climate space. It's not the fault of any one organization.

We just lack holistic and strategic thinking, and we need it for our joint impact. Most of our users stay siloed in our own organisations, where only some of them move on.

But imagine if it would be different.

What if awareness groups sent their members to get educated? This is especially true for exposing them to the crucial science and solutions of climate change. What if we educators sent our people to Climate Career platforms? How much could they inform us? Could they give us impact data on how many people started acting? Could that be another way to quantify the impact of education?

We call this the Climate Conveyor Belt.

It has 3 sections. Awareness, Education, and Action. And we need to unite these sections and pass on the torch. So we can together, compound our real impact.

What next?

ClimateScience will start running - we hope you join us.

It's more crucial than ever to push our users forward. There are many distractions and real worries about AI and conflicts. So, people forget about climate change. But it's not just going away. It will continue to worsen and also make conflicts worse. Could it also compromise a measured societal reaction to AI.

Soon, there will be another big climate disaster. Climate change will be the top issue again. What if we have millions ready to act then? Millions that are ready to take faster and more effective steps. Millions to make decisions we couldn't before?

We will begin by showing a personal example. We will promote others and build our organization in public, transparently.

If this resonates with you:

Let's partner up. We want to educate more people, and we can figure out how we can help you too.

Come work or volunteer with us. We will resume recruiting in mid-March 2024. Contact us before or check the Join Team page on our website.

Written with love & respect,

Michael B?cklund and the ClimateScience Team