2023 Marketing Strategy: Drive New Customer Acquisition and Retention with Proven Digital Marketing Techniques

Marketing is often considered one of the most critical aspects of any business, and for good reason. It helps businesses attract new customers, retain existing ones, and increase their brand awareness. With the start of 2023, business owners are facing new challenges, with the top concerns being losing customers due to price increases (57%) and not being able to acquire new customers (54%). These issues can significantly impact a business's success, making it more important than ever for owners to optimize their digital marketing efforts.

A survey of 2,635 small business owners by Hello Alice in partnership with Mastercard found marketing concerns and acquiring new patients and customers at the top of mind with these owners.

Digital Marketing is a vast field, encompassing many different strategies and techniques. Luce Media is a digital marketing agency helping businesses achieve success for eight years. We understand the importance of generating new customers and have a proven track record of delivering results. The team at Luce Media is different from many other marketing agencies because they are focused on delivering real results - actual appointments, estimates, and new customers. This approach sets them apart from other agencies that simply deliver just leads. Luce Media focuses on delivering tangible outcomes for its clients.

Over the years, our team has come to depend on tried and true methods of delivering highly qualified customers ready to engage with your practice or business. Some of the more effective strategies for attracting and retaining customers include:

Content Marketing: Content marketing involves creating valuable, relevant, and engaging content that resonates with your target audience. This can be in the form of blog posts, videos, infographics, or any other type of content that provides value to the reader. The aim is to build a relationship with your audience, establish trust, and position your business as an expert in your industry.

Paid Advertising: Paid digital advertising, such as pay-per-click (PPC) and Facebook ads, is highly effective in generating new patients and customers because it allows medical and dental practices and businesses to reach a large and targeted audience. With #ppc, companies only pay when someone clicks on their ad, meaning they only pay for engagement with their target audience. So when someone clicks on that ad, they already have a higher level of intent to book an appointment, get a quote, or buy your product.?

Facebook ads also provide a highly targeted audience, as businesses can display their ads to specific demographics, interests, and behaviors. This level of targeting allows practices and businesses to reach their ideal patients, increasing the chances of attracting new customers. Additionally, #digitaladvertising provides real-time tracking and measurement, so businesses can quickly see the results of their efforts and adjust their strategy as needed. These features make paid digital advertising a cost-effective and highly effective way to generate new customers.

Email Marketing: Email is still one of the most effective marketing channels for businesses, particularly for retaining customers. By sending regular emails, businesses can keep their customers engaged and informed about new products, services, and promotions. Additionally, #emailmarketing is a great way to build a relationship with customers, provide them with value, and establish trust.

Influencer Marketing: Influencer marketing involves partnering with individuals with a large social media following. This can help businesses reach a new audience and increase their visibility. By working with influencers, businesses can tap into their networks, increase brand awareness, and attract new customers.

Search Engine Optimization (SEO): #seo is optimizing a website to rank higher in search engine results. Using keywords, link building, and other tactics, businesses can improve their search engine rankings and drive more traffic to their site. This helps businesses increase their visibility, attract new customers, and establish themselves as an expert in their industry.

These are just a few of the more effective marketing strategies we use at Luce Media. It's important to remember that the key to success is finding the right customized strategy for your practice or business. Not all businesses are built alike.

Marketing will be a key determinant of success in 2023 as businesses face new challenges and try to avoid losing customers due to price increases and not being able to acquire new customers. Business owners can increase their brand awareness by optimizing their digital marketing efforts, attracting new patients and customers, and retaining existing ones.

For a Free analysis of what your practice or business is doing in the #digitalmarketing space, please call Luce Media at (469) 907-1057 or email us at [email protected].?