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Smarter Ecommerce (smec)
Boost your online retail with our SaaS: Intelligent software & expert services that tailor ads to your business goals.
Hi?,
are you still working on product advertising amid the holiday season, or you are waiting to track the performance?
This week?we look?at?holiday season strategy results,??the rising cost of clicks, and the integration of marketing and operations to optimise the use of existing resources.
You will hear from us again in January, once we have analysed the 2022 performance and recorded the findings ready to share with you.
In the meantime, the whole?smec?family wishes you a merry Christmas and a Happy New Year.
Your guide to mastering PMax campaigns
This year, we managed over?5.7 million?Shopping and PMax clicks during Black Friday in Europe. Analysing the performance,?we?noted CPCs were roughly?11%?more expensive than in 2021. Some accounts encountered up to?42%?increase in CPCs.
CPC is traditionally associated with the cost of living index, and it is no surprise Romania, Hungary, and the Czech Republic were the markets with the lowest cost per click in Europe.
The top 3 most expensive markets were:
1. Switzerland — 0.70€.
2. Netherlands — 0.58€.
3. United Kingdom and Sweden tied at?0.52€.?
To sum it up, average unit costs are as much as?23% higher?compared to last year. But the CPC kept decreasing as the day progressed.
Do you have any learnings you want to share??Have?a look at the blog post dedicated to Black Friday, and?learn what you might?have done differently this holiday season.
How to integrate marketing & operations??
Today, Tim Aton , COO at Range Leather, keeps you ahead of paid, and owned media channels and product merchandising. Listen to learn about blended ROAS, meta advertising, and how is life looking post-iOS 14.?