2023 Is LinkedIn’s For The Taking

Finally, LinkedIn is going to step up to the plate this year and push out a lot of new features to make using it much more user friendly.

New Schedule Posts Feature

In this new year 2023, I’ve seen they finally have a schedule post option. I've been marketing companies on LinkedIn since 2013 and in those almost ten years, we’ve needed to use third party applications to schedule posts for LinkedIn. Other business-friendly platforms like Facebook and Twitter added that functionality what seems like a lifetime ago.

Why did they hold out for so long? LinkedIn probably wanted people to actually be on their website (or app) whenever they posted to give interactions a human touch. We know businesses work to schedules and the ability to schedule posts helps manage those particular tasks efficiently.

Features for the Past or Future?

This is a business platform no doubt, but is it business how things were done 20 years ago, or business for the future? For example, video hasn’t really caught on here in the way it has elsewhere. Is that because of us as users, or is it a failure of LinkedIn because they didn’t promote it or make it really work for us?

A lot of nice features do exist here, like having images work as slideshows when several are shared in the same post. There are a few people who use that feature really well to help pass on knowledge to their community and you can even include gifs to create entertaining presentations.

The back end of 2022 saw a situation where our favourite 280 character limited social network could have gone pop at any time. Such a huge upheaval at what we once thought of as a stable social network lead to an immediate Twitter exodus to platforms like LinkedIn.

Secure Your Future

If we ever needed a reminder that we need to own our online presence?and to diversify our networking and traffic/ lead generation sources, this was it. Twitter faltering and delivering a chunk of its engaged, business minded users straight to other social networking platforms is an opportunity that doesn't come along every day.

Linkedin's Opportunity

This is surely a great window of opportunity for Microsoft to make a huge step forward with LinkedIn. I strongly believe LinkedIn will now develop many new features and make itself an even better place to hang out, build friendships and ultimately make sales. I’ll certainly be experimenting with LinkedIn this year to see what I can create; will you?