2023 LINKEDIN TREND FORECAST
Melissa Henault
Leading the Modern Entrepreneur movement ?? | Corporate dropout turned digital CEO teaching business owners no-fluff, burnout-proof growth strategies ?? ?? Business Coach + Strategist ??? Podcast Host
?1. CONTENT ISN’T KING. CONTENT DIVERSIFICATION IS KING.
Creating different types of content will keep your audience more engaged + allows you to test what performs best.
?Try experimenting with:
????? Long-form + short-form written posts
???? Vertical and horizontal video
???? LinkedIn Audio Events
???? LinkedIn Stories
???? Carousels
???? Articles
???? LinkedIn Live
???? Newsletters?
2. SHORT & PERSONALIZED MESSAGES WILL BE SUPERIOR.?
When reaching out to someone on LinkedIn, it's important to make sure your message stands out. Otherwise, you're wasting your time.
Take the time to read through their profile and look for something that resonates with you and touch on it in your message.
BUT don't be a long-winded ass-kisser. Messages under 400 characters perform best, so keep it short.?
3. GIVE BEFORE YOU TAKE.?
LinkedIn users are VERY discerning and don't appreciate feeling like a cog in your sales machine.
?Before asking anyone to take a specific action, provide them with free, relevant value at least 1-3x first.?
4. LINKEDIN USERS WANT TO BE ENTERTAINED, EDUCATED, AND INFORMED.
?Learn about your target audience:?
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?? What they believe about themselves
?? Their worldview
?? Values
?? Fears & challenges
?? Primary motivators
?Then, create content that speaks to or resonates with those elements.?
5. DON'T POST & GHOST.?
LinkedIn wants to keep people on its platform for as long as possible.
?The best way to achieve this is by rewarding the users who generate the most engagement and encourage others to interact.?
6. LINKEDIN IS FOR GENERATING LEADS, NOT FOR SELLING.
?This platform is your ideal TOP OF FUNNEL channel for content marketing and organic lead generation, so use it accordingly.
?Ready to uplevel your business and accelerate your income gains? ?
The best way to get started is by leveraging the power of LinkedIn? + organic lead generation strategies (that actually work).
?
I'm teaching you exactly how to do it during my FREE live masterclass starting MONDAY, JANUARY 22nd!?
???? Sign up here: https://burnouttoallout.co/masterclass
?? When: January 22-26, 2024 | 12-1pm EST?
?? Where: LIVE on Zoom (replays will be available if you can’t make it live!)?
If you know anyone who would benefit from this newsletter I send out every other Wednesday, please share this newsletter with them. I'd be so grateful!
E-commerce Business Expert and Mentor/ Teaching and Developing Entreprenurial Minded Individuals to build Multiple Streams of Income with their Home-Based Business/ Private Money Lender/Traveler/Marketer!
1 年Awesome content, thank you!
Pharma & Biotech Career Coach | Former Recruiter | Neuroscientist | Life Science Speaker | Best-selling Author| Neurodiversity Advocate
1 年Such great content in the Burnout to All Out Masterclass and your newsletter!
?? Building a Global Community for Social Impact | Blockchain Enthusiast | Impact Entrepreneur | E-commerce Innovator | Multiple Income Strategist | Best-Selling Author ?
1 年Fabulous newsletter and such pertinent tips! You always offer so much value Dr. Melissa Henault.
Executive Fitness Officer Educating Smart, High Level Business Owners & CEOs to Achieve Up To 30 Pounds of Fat Loss In Just 30 Minutes a Day
1 年Thank you for this
REALTOR? Sarasota Florida ?? CLHMS - Certified Luxury Home Marketing Specialist ?? Helping clients relocate and reverse relocate is my passion!
1 年Congrats!!! ??