2023: Gain These 7 Powerful Insights On Strategy & Branding
JOEL ALPERT ??
Don’t you want integrated thinking? ?? Fractional CMO | Strategic Consultant | Marketing Communications Director | SMB | Brand Consultant | Rebranding | Direct Response | Direct Mail | Integrated Marketing Communications
INSIGHT 1: Get Ready For “Aha!”
Don’t you love that amazing “aha!” moment when you discover great new insights for your business? It’s like a jolt of caffeine! Well, fellow business junkies, I’d like to share some strategic thinking insights that are unusual.
You could say: “Hey, what should we do now?”
But the better question is:
”What are we doing now that could greatly benefit from a shift in “the way we're thinking”?
Remember that Albert Einstein quote: “We cannot solve our problems with the same thinking we used when we created them.”?He was really smart!
You can step back & think strategically, or just solve problems
You already know the fundamental concepts of strategy, branding and marketing. But if you’re trying to keep up with immediate business needs.… key nuances of strategy and branding can get lost. Dang-didley-dang!
Take a deep breath and a good look at the direction of your company — macro and micro. Because the decisions you make when you’re not involved in “producing results”…will affect everything you try to do to produce results!
?“Reacting” is what you do when the alarm clock goes off in the morning. “Creating” is when you decide to cook dinner, and do something different.
Start “creating” what you really want for your business, and this thinking orientation will jumpstart all your efforts.
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Some quick tips to get started on the path to great thinking insights:
1)???Be willing to slow down. Stop scanning. Really think. Don’t just react. You’ll find strategic nuances you never expected.
2)???Stop solving problems. Your smarter than playing Whack-A-Mole all day. Start creating what you want. Put structure into place to support what you want.
3)???You’re a serious adult… but “allow” your inner kid’s curiosity! ?
4)???Get Visual… go to the whiteboard, not the computer. You’re more creative there…
5)???…and you can literally step back and be objective
6)???Be flexible in your thinking: Screw up. Yes your business is serious… but don’t take yourself so damn seriously! Laugh. Move on. Refine.
So in essence, our approach to business thinking, even these insights, is key. Transformation happens when you are really engaged, when you work up a sweat…not with cool academic business school distance.
And since business is in the business of creating opportunities — not throwing them away — I’ll be sharing 7 insights from the business battlefield, from a unique consulting perspective I’ve studied intensively and work with daily.
Link to #2:
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You might also enjoy Strategic Secrets In Eggdrop Soup, It’s a deep look into soup…and the secrets it can reveal!
Joel Alpert is a consultant and runs a business called MarketPower. His expertise includes strategy, branding, marketing communication, direct marketing, personal branding and more. He combines the superpowers of Robert Fritz, Inc. consulting approach... award-winning marketing communications and targeted marketing... and lots of other good stuff. Come visit: www.MarketPowerOnline.com
Public Relations, Social Media, Digital Marketing
1 年These are so great Joel, thanks for sharing!! Love your mix of veteran expertise and rule-breaking creativity. Please share some of this at the SowGrow Public Relations & Marketing Council meeting Jan. 17 --great content to start off 2023 and fuel our discussions! ?? ?? ??