2023 E-Commerce Cart Abandonment Stats: Is This Challenge Your E-Commerce Kryptonite?

E-commerce cart abandonment poses a formidable challenge for your online business. And when it comes to statistics, the insights are quite eye-opening. Let's dive into the data:

1. Cart Abandonment Rates:

Did you know that high cart abandonment rates can significantly impact your online store's revenue? Understanding the numbers is crucial.

• The average cart abandonment rate across all industries hovers around 70%.
• However, the mobile cart abandonment rate soars higher at 85.65% compared to the desktop's 73.95%.

2. The Why Behind Abandonments:

Ever wondered why your potential customers bid adieu without making a purchase? It's a universal puzzle, but you're not alone in solving it.

Here are the common reasons:

• Slow website loading times, which drive 90% of shoppers away from their carts.
• Payment security concerns, which cause 17% of shoppers to leave.
• Comparison shopping, which means around 21% of customers leave their shopping carts to explore prices and products on other websites.

3. Strategies to Slash Abandonments:

Now, the million-dollar question: How do you reduce cart abandonment rates?

Here are some battle-tested tactics:

• Cart abandonment emails boast an impressive 45% open rate. And, interestingly, around 11% of those who open the email proceed to complete a purchase.
• High shipping costs are a notorious cart abandoner, driving 58% of shoppers away. That means, offering free shipping is a surefire way to combat this notorious cart abandonment culprit.
• If cart abandonment emails work, then it goes without saying that cart abandonment SMS messages would work even better given their superior open rate! So win back your (potential) customers and boost sales with abandoned cart text messages.To maximise your success, remember these three key tips:1. Diversify Your Offers: Don't rely solely on discounts. And if you do, use them sparingly.2. Share Your Website Link: Ensure it's included in your text messages.3. Keep It Snappy: Short and sweet always wins.So, armed with these insights, you're better equipped to take on the cart abandonment challenge and reclaim those lost sales.

To get started with recovering more and more abandoned orders, here are a couple of resources that will help.

• How SMS marketing can reduce cart abandonment
• How to use the SMScountry e-commerce plugin to increase cart checkout rates
• How to use SMS discounts creatively
• SMS messaging templates to sell more this Black Friday and Cyber Monday
• SMS in e-commerce and why it is the Future of Customer Communication

Ready to rekindle sales and supercharge your business? Dive into the above resources and unlock the potential of SMS marketing and abandoned cart text messages!