2023 Digital Marketing Trends B2B Marketers Can Use to Plan Ahead

It’s time to work on your 2023 digital marketing plans, so we’ve listed our top 2023 marketing trend predictions to help!

After analysing this year’s results, we’ve identified patterns and trends that will impact B2B digital marketing in the immediate future.

Keep these findings in mind as you plot your 2023 digital marketing strategy. ?

2023 Digital Marketing Predictions

Here’s a snapshot of what we see happening to B2B digital marketing in 2023.

Planning is essential.

Things are moving too fast to leave your content marketing to the last minute. Reactionary brands will get left behind.

Create and schedule content in advance. It saves time in the long run and provides greater agility. Go further and create backup content too. If something crops up (as they do), it’s easier to adapt existing content than create at the drop of a hat.

MarTech investments will soar.

In the “fastest fingers first” race, marketers will put a hefty dose of their budget towards tools for greater efficiency.

Globally, marketers are already allocating as much as 26.6% solely to MarTech, says Statista.

Digital Natives turn digitally immersed.

AR and VR rule as Generation Z, Millennials, and Zillennials continue to explore the metaverse and other immersive experiences.

You don’t need to go all in but keep time in your 2023 digital marketing strategy to investigate these channels.

60:40 paid and organic media budget.

Marketers will spend more on paid media to stay competitive. SEO remains critical—but advertising will take a bigger chunk of budget to boost sales.

Gartner’s State of Marketing Budgets and Strategy in 2022 research found that this is what larger companies are doing. Analysing the media spend of our local B2B clients, we see them following suit. ?

Helpful content becomes a byword.

Content [marketing] is still King, but it’s off with his head if the content doesn’t deliver satisfaction.

Google’s helpful content updates are spurred by actual user demand. Place people and their pain points first in your 2023 digital marketing content planning.

Give me something new, or I’ll go.

Audiences are fatigued from seeing the same old things. Deliver something new, or don’t do anything at all.

People have developed an uncanny ability to tune out what’s “irrelevant”. We’ve become expert “seekers” able to skim and scan what is “worthy”.?

Give me a good experience, and I’ll stay.

Dedicate your time to improving customer experience. The customer journey is everything in 2023 digital marketing. ?

“More than 65% of companies say they are increasing CX spending in 2023, by an average of 24%.” — Contentsquare

Voice search matures.

Trend spotters have been telling you to optimise for voice search for years. Those who have listened will see fruit this year.

Over 40% of the US population is reportedly using voice search. 27% of the global online population uses voice search on their mobile devices (Think with Google).

Short video takes over.

Reels, shorts, stories, TikTok—you name it. Get your short video game on!

·???????Video accounts for 82% of all online traffic, according to Cisco.

·???????Videos are 53 x more likely to generate first page SERP rankings.

·???????84% of consumers have felt compelled to purchase a product after watching a video.

(Source: The Marketing Insider Group)

Privacy stays a priority.

Policy changes to promote privacy show no signs of slowing. Cookies are gone; consent is in—2023 digital marketing will be about forming genuine relationships.

Ad-blockers are still huge, with people citing “too many ads” and “ads are annoying” as their main reasons for using them.

Our heartfelt recommendation is that you unleash the full power of email, which still yields the highest return of any other marketing.

Get around the creativity conundrum with user-generated content.

The best way to get original content—and enjoy heaps of engagement—is to leverage user-generated content! Let your audience into your world.

Life is LIVE in 2023

2023 digital marketing will be live and streaming!

Live online events, real-time webinars, panel discussions, and Facebook live will continue to thrive. B2B brands stand to gain the most from this phenomenon.

The jury is out on Twitter

We’re all waiting with bated breath to see what Twitter will become. It’s likely the big brand exodus will continue.

LinkedIn leads the way for B2B

We expect an explosion of LinkedIn membership and engagement in 2023 if last year’s results are anything to go by.

·???????40% of B2B marketers surveyed indicated LinkedIn as the most effective channel for driving high-quality leads.

·???????There are more than 150M Subscriptions to newsletters on LinkedIn, up 4X year-over-year, in Q1 FY23. (Source: LinkedIn).

All Roads Lead to Facebook

LinkedIn is on the rise, but all social media platforms have a lot of ground to cover to catch up with Facebook. ?

Whatever 2023 digital marketing is doing, replicate it on Facebook. ?

• Include video in your feed.
• Don’t neglect Facebook Stories.
• Take advantage of Facebook Live.
• Use messenger (and adopt a chatbot while you’re there).
• Invest in Facebook ads.
• Keep an eye on Facebook Spaces (virtual meeting spaces, coming soon).

Is there anything we haven’t covered that you’d like to know more about? Drop us a line!

Chat soon,

Maxine, Famous Digital Media