2022: The Year of Transformation

As leaders, finding the right balance during decision-making between data and emotional intelligence is one of the most crucial challenges we face. And even then, the experts are still figuring it out.

A personal favorite example is a quote from Amazon founder Jeff Bezos saying, “The thing I have noticed is when the anecdotes and the data disagree, the anecdotes are usually right.”

In tech, where invention can happen overnight, having an ear to the ground of your customer base can be the difference between a splashy product launch and a painful setback. And at the end of the day, rather than solely considering what the technology will allow, it is equally important for us to consider what the customers actually want.

Market Opportunity for Services & Solutions

To stay a step ahead, HP is continually challenging ourselves to strike this balance in our insight collection and analyzation. As a technology company, we appreciate the value advanced analytics offer as a method of understanding the customer, but we also believe in the power of taking a people-first approach.

Recently, we launched HP Amplify Data Insights, a new platform that allows our partners to transform data analytics into rich insights. Built to harness the power of more than one billion data points uploaded to the platform on a weekly basis, HP Amplify Data Insights is helping our partners do more than just analyze the past; it’s helping them navigate the future.

By leveraging protected partner data with third-party market intelligence and internal data, this powerful new tool provides insights that are descriptive, predictive and prescriptive – enabling partners to elevate solutions proactively, rather than maintain a responsive posture.

Across the ecosystem of services at HP, our guiding principle is this: It’s always better to be proactive than reactive. And to make this north star a reality, we’ve introduced solutions like Proactive Insights and Employee Experiences (HPeX). Engineered to provide customers with visibility into device performance and proactively enable remediation, this service is custom suited for the hybrid reality – allowing employees to stay productive and enabling unparalleled insight and control for IT practitioners across organizations.

Out of this proactive mindset, some of the most effective solutions for users come from the ground up – rather than the top down.

As an example, our sales team is frequently identifying and solving pain points in the field that become valuable services. Modern Management, including DDI and Adaptive Device Management, were born out of this process and enable high-intensity hybrid work to happen in some of the most critical sectors like healthcare.

For other solutions, we broaden our perspective to the global innovation ecosystem. Case and point, HP’s recent acquisition of Teradici – solving one of the most fundamental challenges of hybrid work in critical industries. Now, high-value workflows like those in healthcare and creative houses can be done totally remotely, from any device.

Genuine Customer Obsession

Heading into the new year, HP is responding to these demands for change, and we are inspired by the new generation of technology taking root.?

Across the tech landscape, from hardware to services, hypersonic advancements are challenging long-held assumptions. In this moment of adaptation, companies need to think beyond calibration and instead see these opportunities in terms of transformation.

To optimize these opportunities, listening to customers is the most important step we can take as tech leaders.

Not so long ago, HP used to rely solely on IT departments to bring us their requirements and KPIs for their technology requirements. Therefore, the path for our enterprise products would typically go: user need to IT department, and then finally, to HP. Thanks to new modes of insight collection, this model is changing. By collecting metadata that’s been stripped of all personal or user data from individual devices, we can anticipate problems before they arise, and offer solutions in real-time. ?

Above all, we’ve learned that, while we still need to understand the requirements of procurement and IT, it’s just as critical that we understand the business objectives of the customer, their KPIs and strategic priorities to be able to support them in their journey – and allowing organizations to focus on what matters: driving real business outcomes.

What To Expect

Going forward, creating more of these valuable outcomes requires us to implement our customer insights at a moment’s notice. To achieve true transformation, our team is dedicated to leaving no stone unturned. From hybrid work to emerging technology like augmented reality, these opportunities have limitless potential, but only if we craft them based on customer needs.

In HP Services, we are embracing these changes, and building the critical infrastructure companies need to optimize the changing landscape in tech. Above all else, we remain driven by the understanding that real expertise is not static: it is always evolving.