2022, a Year Full of Real Magic

Between our job’s responsibilities, everyday meetings, and our daily routines, sometimes we lose the opportunity to treasure the simple, but most special things in our lives.?

Coca-Cola new brand platform, Real Magic, invites us to embrace those unexpected, special moments that surround our day to day, leaving a mark in our memories and giving meaning to our lives.

Now more than ever, I want to invite you to cherish those moments of togetherness, unexpected hugs, authentic words, and sharing memories with your loved ones.

Let’s make 2022 a year full of real magic!?

Since we are close to ending this year, I want to take this opportunity to thank the Latam Marketing team of The Coca-Cola Company for the commitment, enthusiasm and professionalism demonstrated throughout the year.

It has been a year full of transformations and challenges, which brought out the best of us to deliver the marketing strategies and plans to benefit our customers, our consumers, our communities, and The Coca-Cola System.

Congratulations for the achieved objectives, and looking forward to learning and growing further with all of you.Lastly, I want to reaffirm our commitment to Refresh the World and Make a Difference.

We work everyday to bring new alternatives that make us more sustainable for the communities and ecosystems we operate in; programs that are focused on preserving natural resources and producing our beverages and marketing in responsible ways

Happy New Year to all of us!