2022 Through The Rearview Mirror - Now What? Personal Growth Pods You Should Sponsor; The Taste of a Great Podcast Read
It’s that time of year when we take account of the past and start to think about the future.?
This week on the Media Roundtable, we’re doing just that in a special, two-part episode.
?We kick things off with a look back at what 2022 brought us from a media perspective with host Oxford Road’s very own Jennifer Laine, along with Oxford Road Founder & CEO Dan Granger, Alyssa Meyers (reporter at Marketing Brew), Bryan Barletta (founder and Partner at Sounds Profitable), and James Cridland (editor of Podnews and radio futurologist).?
In part one of this conversation, our industry experts touch on a number of topics, including:?
Next week we’ll release the second half of this conversation, where we look to the year ahead, make predictions, and someone gets thrown under the bus.. Stay tuned!
The Classifieds
Nutritionist Plates Some Food for Thought
Now that the champagne corks have been popped and the new year freshly christened, most podcast listeners are gravitating towards general self-improvement. The most popular New Year’s Resolution is to lose weight, and for all those eager new gym rats, our first classified aims to please. Wellness expert and independent podcaster Kelly Leveque is looking to give her listeners a full view of nutritional health and help build a healthy relationship with food. The celebrity nutritionist interviews experts in the fields of pharmacology, neurology, nutrition, and alternative health, filtering food through a healthy lens of self-acceptance. This opportunity has been heavily tested with our female skew clients, especially those with a target demographic of young mothers, health-conscious Millennials, and highly educated individuals. Receive your clean bill of health by clicking below for more information.
领英推荐
Business Learns to Respect Boundaries
For those looking to define their keys to success or find the right career path, Crooked has the definitive podcast for you. Author Anne Helen Peterson has been lauded recently for her writing on burnout culture and work ethic in the digital age. In this newest venture, Peterson interviews experts and friends; to commiserate and introspect on the biggest questions related to the workforce. Recent episodes have dealt with the language in job postings, toxic work environments, and managerial standards for new leaders. This is an excellent opportunity for clients looking to reach young professionals interested in mental health, efficiency, and relationship building. Many advertisers who perform well in the business genre are testing heavily in Q1 as well. Let’s optimize this holistic view by thinking outside the box or just click the link below.
This Week in Great Podcast Reads
The Full Taylor Experience in 2023
If you’re still setting 2023 sponsorship goals, we’ve got one you won’t want to miss: Get someone to relay your brand’s user experience the way Taylor Strecker does for Zocdoc in her read on the Taste of Taylor podcast. Some key takeaways from this read: 1) The power of effortless substantiation. Taylor opens the read by simply revealing she grew up with a doctor dad, making you automatically trust her word over someone else’s especially when it comes to a healthcare app like Zocdoc, which provides patient-reviewed doctors. 2) The term Hemis no longer belongs to the world of American engines anymore. You’ll know what we mean when you listen to the spot. The “Hemis” statement truly communicates that a host with this much confidence in your user experience won’t steer your audience wrong. So one way to kick things into gear in 2023 is by getting the word about your brand out on the Taste of Taylor podcast, but we don’t recommend just a taste. What we offer is the full, unfiltered Taylor experience.
Oxford in the News
Walking into 2023 Like…
Our very own Dan Granger was featured as one of the Industry experts in a recent article from Marketing Brew that looks at the future of podcasting in 2023. Along with Dan, other industry leaders discuss the potential for programmatic buying and increased demand for ROI measures and audience engagement. They also suggest that podcast creators will need to be creative about new ways to grow their audiences and that brands will must produce content that can be used across multiple platforms. Finally, they address the need for third-party impression verification and new attribution solutions for podcasting.