2022 Search Engine Algorithm Updates That Impact Your SEO

Google algorithm changes should be an integral part of any SEO strategy, but sometimes it can be tricky to keep an eye on all of the changes as they happen. Luckily, our experts here at USA Link System stay on top of all Google algorithm updates so you can stay focused on building your brand!

Major Google Algorithm Changes

While one could argue an algorithm is always changing to become more intuitive to searcher needs, like the 4500 changes to the Google search algorithm in 2020, some Google algorithm changes matter more than others. While there aren’t any groundbreaking changes announced on the horizon, recalibrating the most recent changes is still a valid step to take to straighten out your SEO strategy.

Previous Updates vs. 2022 Updates

Google algorithm changes can also be referred to as Core Updates, which is what the search engine itself chooses to call them due to how they make major or significant changes to how the algorithm operates. These changes range from subtle back-end edits that an average user wouldn’t notice to major overhauls that can alter how well your SEO strategy works. Thankfully, Google does its best to tell the collective internet populace about updates big and small to help you adapt. However, understanding those changes is key to making your strategy more effective for page ranking algorithms.

July 2022 Update - Not Core But Critical

As more of a refresh than a new overhaul, the latest update included enhanced video indexing, reflecting the surge in popularity of video content among audiences of all demographics.

May 2022 Core Update

Sometimes, the Google algorithm changes are so major, it takes 1-2 weeks to fully take place. In fact, there was an update from Google on June 9th to inform users the rollout was completed, so while 1-2 weeks is a good estimate, it may not always be accurate. Thankfully, this gives users time to recalibrate, but planning ahead of rollouts is key to staying ahead of the competition.

This core update refreshed the page ranking algorithm in a way that completely turned the measuring metric style on its head. As the experts at Search Engine Land share, “SEO is a zero-sum game,” meaning that for any page that benefited under one set of rules where others lost out, newly winning features will edge out other pages.

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