2022 - New ways to optimize your content.

Whether small or big, you need to understand the importance of marketing your brand if you own a business. Successful marketing results in customer retention, new customer acquisition, and increased sales and profitability. As a result, you're probably aware that material on your website or blog is critical to marketing, and you're presumably working hard to develop ideal content regularly.

Unfortunately, even the most thorough material will be meaningless if a search engine cannot find it. Refer to the following as a reference for content optimization advice and how to make your material as effective as possible:

Google uses machine learning to serve high-quality content to its users, and this is rather strange.

There are only a couple of slots on google discover, and they're devoting some of those slots to advertising, and the machine learning is probably going to ignore content that just doesn't fit the bar. So it could be a combination that content is not good enough or of high quality and also there is a great demand from advertisers to start using discover.

Here are some of the google discover guidelines that were recently updated by Google: given the nature of Google discover traffic is less predictable or dependable when compared to search and should be considered supplemental to your search traffic. You might be able to produce and optimize content for search engine traffic to meet specific search needs and intents.

There's no way to create content that explicitly targets discover interest matching. If your content is speaking to a set of keywords, you might have somebody outside of your target market searching for different keywords, which is how machine learning steps it in.

So how does content appear in the discover feed? You have to utilize some of these tactics, so the automated system is going to heavily rely on your EAT score because to Google, you have to demonstrate Expertise, Authoritativeness and Trustworthiness.

If you're already working with an SEO, you're creating content that will map back to this. To be considered for discovery, there's a couple of other things that have to be involved in having a good discover link.

1. You need to have an essence of a title that is not clickbaity.
2. You have to be very direct about what you're trying to solve in your search intent.
3. Avoid tactics to exaggerate or manipulate users artificially.

The Google algorithm can figure out these tactics, and they know what some of these tactics are: withholding crucial information instead of presenting it right there.

• Avoid tactics by morbid curiosity titillation or outreach.
• It would help if you weren't on those fringe to beat a drum to get somebody to take action to make a direct response, so a direct response may be limited here.
• You also have to have timely content and tells a story or has equal insight, so there could be some seasonality to your content.
• You cannot predict when it will come up, but there is actual search intent if it's relevant.
• Your content could come up, and you also need to provide precise dates wise information about the author, publications, publishers, company etc.
• It would help if you had the correct HTML parameters.

The Conclusion:

In a nutshell, the discover feed is a good way for you to get traffic from Google as long as you're creating compelling content. You will rank for some of that content, so make sure you create content in the first place to be considered for discovery.