2022 Marketing Predictions - Not Too Late to Adapt (Social Media Secrets E4)

2022 Marketing Predictions

Today I’m sitting down and writing out allllllll my predictions for 2022 marketing.

These are for me, but if they benefit you as well, awesome.?

I’ll compile the list here, but I’m going SUPER in depth on them over on my podcast and YouTube channel (we’re gonna NERD out on it).

YouTube: https://youtu.be/0n4AwdxuLXY?

Podcast: https://rachelpedersen.com/podcast/

So without delay, here are my marketing predictions for 2022.

1. You need to create video. Everyone needs to create video. Please, please, please don’t wait 10 years to create video.
2. Short video reigns supreme (think a movie trailer).
3. Long form videos need to take people on a journey (think, the Hero’s Journey in movies).
4. Freebies need WAY more value to actually stand out - actual action steps, tactics, strategies.
5. More time needs to be spent on studying: marketing, psychology, desire
6. Consistency is still more important than frequency.
7. Frequency is to be used to gather data/feedback quickly.
8. QR codes are making a comeback (thank goodness, I LOVE THEM!!!).
9. Accessibility is a must for marketing and delivery (this is our Q3 project - yay!!!).
10. Consumers are more savvy than ever. If you use HYPE in your marketing, you better back it with absolutely INSANE value that knocks peoples’ socks off.
11. Urgency and scarcity are not necessary the way they were in the past.
12. Consumers can tell your intentions from each post, email, video, product. Make sure your intention?
13. A convo with Derral Eves (Mr. Beast’s YouTube coach) confirmed what I already suspected. TikTok is soon going to be even more prominent than it is now.

Hope you enjoy these, head over to my YT or podcast (linked above) to hear more details and in depth convo :]

Talk soon,

Rachel

Oh, and PS – Whenever you’re ready, I want to help your business grow in the BEST way for you!

Here are 4 ways we can do this together:?

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