The 2022 Jobs Search Report: What and how Ugandans searched for jobs.
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The 2022 Jobs Search Report: What and how Ugandans searched for jobs.

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Summary insights from the BrighterMonday Uganda 2022 Jobs Search Report

On average, 72% of online searches for jobs in Uganda are conducted using a mobile phone; however, users searching for “S.6 vacationist jobs” used mobile devices a whopping 96% of the time according to the BrighterMonday Uganda 2022 Jobs Search Report.

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The search for aptitude tests was x3.5 more than CV writing skills

The search for “aptitude tests” was x3.5 more than “how to write a CV” but the latter’s impressions grew by an astonishing 313% year on year.

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The transport & logistic sector had +49% more search impressions than the second placed NGO sector in 2022

In terms of actual job searches, the top five job searches by sector were; transport & logistics, NGO, banking, public sector and engineering sector respectively.

The search for “driver or driving related jobs” was the single most searched job category drawing over 103,000 impressions on Google Search Console. This was a +298% increase from last year over the same period. (01 January - 15 December)

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The five fastest growing search queries also had higher % of mobile search use averaging 78% above the 72% of all other searches combined.

Entry-level related job searches and remote work searches were the two fastest growing search queries this year, growing by over +5,400% & +1,900% respectively.?

This astonishing growth coincides with the full reopening of the economy along with it, the education sector which underwent several years of staggered opening and closure during the COVID-19 pandemic.

The demand for remote work opportunities remains a constant fixture, after more than two years of a pandemic induced trend that has become vital for employers who seek to attract, retain and motivate their talent in the long term.

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Kampala still dominates the job market in terms of searches with a location preference with 89% of all location-based jobs searches mentioning Kampala.

The “jobs in Kampala” query was the most dominant location-based job search term with 89% of all location based searches mentioning the capital city. Jinja and Gulu were second and third most popular locations respectively.

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There was a diverse range of company searches in 2022 including the public sector like Uganda Prisions Service, private sector especially in the startup space and NGOs such as World Vison, UNHCR among others.

In terms of companies searched the most for jobs, the Uganda Bureau of Statistics (UBOS) was the top search term followed by Uganda Airlines and the Uganda Wildlife Authority respectively among the top three companies.

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BrighterMonday Uganda was the third most searched platform for jobs in 2022 after Google & O4 UG respectively but, it had the most clicks, x5 more than the rest of the top platforms combined.

Unsurprisingly, the majority of users turned to Google as the platform on which to search for jobs followed by O4 UG Jobs and BrighterMonday Uganda among the platforms that garnered the most impressions.

These insights were compiled by BrighterMonday Uganda from a sample of over 1.7 million impressions (views) recorded by Google Search Console for the most popular search terms, keywords and queries between 01 January and 15 December this year compared to the same period last year.

The report will be released for public use on the BrighterMonday Uganda blog site in January 2023.

To get a copy before the release date, you can send an email request at [email protected] under the subject line: Jobs Search Report 2022.

Compelling results. The rate at which Uganda is churning out graduates, we need an intervention. Data like this is one of them.

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