2022 Google Statistics Every Business Should Know

We are all always searching things on the internet. That’s why Google, Bling, Yahoo and more were created, for us to find the information we need.?

Thanks to these companies, we have an unthinkable amount of information available to us at a few touches on a screen. It has become unthinkable in 2022 to live life without access to search engines and just look up what we need.

Google has become a giant in this space and so much so that it has become a common term in every household to just “Google it”?

The data Google search statistics will help you understand user behavior, and internet search trends, as well as how you can optimize your website in order to make the most out of your resources. Or, they could just be interesting if you’re looking for some fast facts about Google search statistics.?

So let’s get started with the top ten Google Search Statistics that you need to know for 2022:

1. Google Is the Most Visited Website

There is no surprise that Google is the most visited website. Google was visited 89.3 billion times in the past month alone (Similarweb, 2022). This is a crazy amount visitors just for 1 month

Google is used by billions of users each day to conduct their daily searches. Google is not just a search engine; it also offers a slew of other services. Google's services include Gmail, their most popular email service, as well as Google News, Google Shopping, and serving as a video and images platform.

Another fun fact is that around 16.3 percent of Google's organic traffic in the US comes from people Googling the term “Google.”

2. Google Dominates the Search Engine Market

Google dominates the search engine market. In fact, as of January 2022, Google holds 91.9 percent of the market share (GS Statcounter, 2022).?

In order to put this stat in context, let's compare Google's search engine market share with the market share of other popular search engines. Bing has 2.88 percent of the market share, Yahoo! has 1.51 percent of the total market share. These are followed by YANDEX with 1.27 percent and Baidu with 1.16 percent.?

Since the introduction of Google search in 1997, all the other search engines have not been able to compete with Google and keep up with their pace as Google. Over the past decade, Google has maintained a high market share of the search engine market. And it makes the majority of its revenue through advertising.?

Since 1997 Google has also expanded its services to mail, productivity tools, mobile devices, and other ventures. This combination has also resulted in Google earning one of the highest tech company revenues in 2021.

3. How Many Google Searches Are Conducted per Day?

Every day, Google is used to conduct a lot of searches. What is the exact number??

The data shows that Google processes over 99,000 searches every single second (Internet Live Stats, 2022). This makes more than 8.5 billion searches a day (Internet Live Stats, 2022).?

Let’s also take a look at how Google’s searches per year have progressed. In 1998, Google was processing just over 10,000 search queries per day. In comparison, by the end of 2006, the same amount of searches would be processed by Google in a single second. So, in less than a decade, Google went from becoming barely known to an integral part of the everyday life of searchers, all around the world.?

Google's success and popularity can be attributed to its ability to provide quality and relevant results for its users. The company does this by analyzing and understanding users' search intents and matching them with websites that provide the most accurate answers.

4. Google Lens Usage

If you don't know by now but Google is the king of search engines, Google is making it really easy for its users to conduct queries.?

Google looked to develop even more ways to make internet enquiries compared to traditional text format. Google Lens is born?

Google Lens is a machine learning and artificial intelligence app released in 2017. Users can use their smartphones to identify objects through the app. Google Assistant will recognize the object if they point their cameras at it and ask what it is.

Constant updates are also made to its features. One year after its launch, Google Lens recognized up to a billion different objects. Clearly, Google Lens is proving to be popular. To date, it has been asked more than one billion questions (Google, 2019).

Plus, its search function isn’t limited to just images. Google Lens also helps to translate text—it supports more than 100 languages—and has the ability to read text out loud, the latter of which is particularly useful for users who have difficulty reading small texts.

5. Number of Mobile Google Searches

Mobile is a key part in everyday life and is still a growing industry, Google search is no exception. Mobile is first even on Google. When we take a look at the number of Google searches based on the device, 63 percent of Google’s US organic search traffic originated from mobile devices (Merkleinc, 2019).

Mobile search refers to Google searches carried out using a mobile device such as a smartphone or a tablet. Since the last quarter of 2013, mobile searches on Google in the United States have increased. When looking the types of searches on different devices, users on tablets or smartphones are more likely to conduct local searches, looking for answers to a particular query that is more likely to be location based. Searches carried out using mobile devices are typically done with less complex results in mind, which could include fast facts, rather than learning complex subjects.

6. What Is the Most Searched Query on Google?

As of October 2019, Facebook was the most searched keyword on Google (Ahrefs, 2019).?

Not surprisingly, the list of most searched queries is dominated by branded searches. The second most searched term is YouTube and the third is Amazon. The top three most searched queries on Google all have a search volume of above 100 million searches in a month. This search volume shows how many times a keyword gets searched on Google per month. But since the search demand on many keywords fluctuates from one month to another, the number is calculated as the annual average.

7. How Often Do We Use Google Search?

Without even taking a look at this stat, we know that we’re really dependent on Google. Multiple times per day, we’re turning to Google to resolve our queries for us. To be precise, 84 percent of respondents use Google 3+ times a day or more often (Moz, 2019).?

Google search has seen many changes in the past few years. Google has also introduced many new components to the normal search results that we were getting around a decade ago. With the updates, many quick searches are answered even faster thanks to Featured Snippets, or Knowledge Panels. We get better results for what we might be searching for in terms of videos or images, where this might’ve been the preferred choice of searchers in the first place. Taking it a step further, Google also introduced the “People Also Ask” boxes, which help searchers dig further into their original query by showing them further questions that might be relevant to them.

8. Almost Half of All Product Searches Begin on Google

Just like many other searches, Google is also a starting point for almost half of the product searches. 46 percent of product searches begin on Google (Jumpshot, 2018). With the latest data, Amazon surpasses Google when it comes to product searches, with 54 percent of searches starting on Amazon. The Jumpshot report shows us that Amazon and Google have been switching places from 2015 to 2018 in terms of being the preferred platform for user’s starting their product search.?

This can also be really useful for marketers that are trying to understand the buyer journey and how they can make the lives of their customers easier. Knowing where product searches start from can help marketers know their potential impact throughout the different stages of the customer buyer journey. Whether marketers are trying to rank organically or run effective Google ads, this can be useful to make sure that they’re providing the right information to searchers to help them make the right purchase decision.

9. Importance of the First SERP Page

If you’re looking for something on Google, chances are you’re going to stay on the first page. In fact, 90 percent of survey respondents said they were likely to click on the first set of results (Searchengineland, 2018). Chances are, if you can’t find your desired results on the first page, you’ll end up changing your query, instead of looking at the second page.

The same survey also revealed that 60 percent of mobile users were “very likely” to click on the first two or three search results they saw. This increasingly lays emphasis on the fact that organic rankings matter. The most important reason you want to rank higher is to increase your visibility to users. Especially if you’re a business, you should strive to be on the first page of Google SERPs. You drastically reduce your visibility by going beyond page one of Google.

10. Organic Searches’ Results?

Organic search produced 23 percent of all site visits in Q2 2019 (Merkle, 2019). The report shows us that organic search fell by percent year-over-year in Q2 2019. Organic search visits were down across all devices, but this trend was the most visible on mobile phones.?

The main reason for this drop in organic searches’ could be because of a growth in paid search and direct site visits. This doesn’t mean that organic search results are no longer important, but that other sources are gaining visibility. The main reason why organic results will remain your best friend is that organic traffic is targeted. If you cater your results to provide a solution to a specific user query, chances are that you’ll be more likely to gain a new customer.?

Conclusion: Google Search Statistics?

It’s clear that Google continues to dominate the search market overwhelmingly. But that doesn’t mean that other search engines should be ignored. Search engines like Bing, Baidu, and others continue to gain importance. That’s why it’s important for marketers to keep other search engines in mind to be able to target niche audiences. Not just that, but platforms such as Facebook and Amazon have also maintained their growth over the years. Understanding Google’s search trends can open doors of possibility for marketers to improve their CTRs and conversion rates.