2022 Annual Influencer Roundup
In this special addition of the "Influencer Marketing Roundup" we are taking a look at the top 2022 trends reported by the social media platforms, and our favorite stories from another busy year in social.
Trends from the platforms:
TLDR: TikTok has published its fifth annual ‘Year on TikTok’ report, which provides an overview of all the creators, moments and trends that resonated the most in the app throughout the past 12 months. In a year that saw TikTok surpass Snapchat in Gen-Z users, and Twitter and Youtube combined in ad revenue, the trends of TikTok are quickly becoming the trends of social.
TLDR: The top 5 list includes Khaby Lame with Boss, Anna Sitar with K18 Hair, Corn Kid with Chipotle, Emily Zugay with Windows, and Abigail Barlow & Emily Bear with Taco Bell.?2022 redefined what a celebrity partnership means and the role social celebrities have in the future of marketing.
TLDR: Snapchat once again remains a leader in the AR space, with its Lenses sparking new trends in 2022 like Crying Face, Anime, and Cartoon Kid. With the platform introducing revenue sharing with creators for AR filters, 2023 is going to be another year of the lenses.
TLDR: Last year, recipes such as nature’s cereal and salmon rice bowls made for popular videos, with their virality reflected in grocery orders placed. This year, everything from desserts to salads caught customers’ eyes, while butter boards, cheesy ramen, and pasta chips, though viral, did not make it to shoppers’ baskets.
TLDR: Brands in all industries have found ways to connect with student-athletes and their fans. This top 5 list includes Buffalo Wild Wings, H&R Block, Reese’s, Dexcom and Nissan. With March Madness just around the corner and NIL deals at an all time high, it's poised to be a busy year for athletes.
TLDR: See what Google Trends reveal about the questions we shared, the people who inspired us, and the moments that captured the world’s attention each year. The local searches feature is pretty nifty too, check out what's trending in your zip code.
TLDR: The content shared by LinkedIn members in 2022 paints a picture of a community coming to terms with how their professions and lives are permanently changed. Divided across five categories, these 23 articles prompted the most shares, discussions, and buzz in 2022.?
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Our favorite stories from a busy year:
TLDR: The Wall Street Journal created dozens of automated TikTok accounts that watched hundreds of thousands of videos. They found that TikTok only needs one important piece of information to figure out what you want: the amount of time you linger over a piece of content.?
TLDR: A growing wave of seniors are inspiring and enlightening their much younger fans from TikTok to Instagram. These surprising social media stars are becoming powerful content creators and influencers — affectionately called "granfluencers."
TLDR: TikTok has surpassed Snap Inc. as the favorite app of teens, with thirty-three percent of respondents saying TikTok was their favorite social media app, surpassing Snapchat (31%) for the first time.
TLDR: To reveal the disparities in building a technological utopia in the metaverse while there are still major problems to solve in the real world, TBWA and Entourage created the first homeless avatar, named Will.
TLDR: BeReal centers around connecting with friends for two minutes every day. The app sends out a push notification and users have two minutes to take a photo of themselves and what they’re doing at that moment. BeReal has been in the top slot in the free app category in the Apple app store for weeks
TLDR: Creators who sign up will have access to tens of thousands of products and are given the opportunity to generate revenue while earning commissions on sales they refer (with no cap).
TLDR: Instagram’s spend makes up more than 40% of total influencer spend and will continue to hold that share through 2024, when its spend will surpass $3 billion.