2021 USA Beer Ratings Early Bird Submission Ends In 03 Days
Malvika Patel
Editor and VP at Beverage Trade Network, USA Trade Tasting, London Competitions, Cannabis Drinks Expo, IBWSS, Sommeliers Choice Awards, Paris Wine Cup, and More!
Only 03 days left if you are looking to get your beers in front of a panel of the leading trade buyers of the USA at the Early Bird discounted price. Enter before that to save $20 per submission.
How The Scoring System Works
Each submission is assigned a unique submission reference number. The beers are to be assigned a score for quality and value on a blind-tasting basis. Following this, the beers will be brought to the judges and arranged together for the packaging score for that flight.
Quality Score (Q) + Value Score (V) + Package Score (P) = USA Beer Ratings Final Score.
Quality:
The USA Beer Ratings is not only about recognizing beers that achieve high-quality scores, but you would struggle to drink more than a glass of. We want to celebrate beers that are both enjoyable and easy to drink. That’s the quality factor.
Value for money:
You don't need to be the cheapest beer on the shelf to offer the best value for money. Far from it. A beer may have a high price tag, but can still offer great value providing it delivers the right quality and taste for a beer at that price point. The USA Beer Ratings will assess each beer for how much value it is offering its customers.
Package and Design:
This is arguably the most important part of a beer brand to get right. For, after all, what a beer brand looks like is how every consumer chooses the beer they want to drink with their eyes first. Up to 65% of consumers will try a new beer just because it looks good and if you can match that with a price and quality of beer that offers great value for money, then you are more than halfway home. The USA Beer Ratings will reward those brands that show they understand their customers, and the price category they are operating in, and have produced a design and package with the right personality to attract and keep their attention.
Commercially relevant:
Crucially all the winners in the USA Beer Ratings will give future trade beer buyers, be they for a supermarket, specialist wine retailer, casual dining, or upmarket restaurant, the reassurance that these are beers that their customers want to buy.
A separate weighted score will be given for each of the parts of the judging process. The scores will be added up to give a final score from which individual prizes will be awarded.
“Our aim is to not only provide more value to the breweries and beer brands that enter, but also support the hospitality industry and beer community in 2021 with our global drinks guides initiatives like Los Angeles Drinks Guide, New York Drinks Guide, Chicago Drinks Guide, and San Francisco Drinks Guide where top winners of the USA Beer Ratings will be promoted to drive brand awareness and foot traffic where these top beers will be sold.” - Sid Patel, CEO of USA Beer Ratings and Beverage Trade Network.
The USA Beer Ratings was first introduced in 2017 to single out and shine the spotlight on those beer brands that consumers really want to buy and have a clear market value for trade buyers.